9350Re: [webanalytics] What does the difference in same-process conversion rates mean?
- Feb 2, 2007Hi, Robert,
Well -- it could simply mean that some products make a more compelling case
to the customer than others, no? Others might be high-buzz, generating
plenty of traffic and interest, but ultimately they're just browsing, not
I'd try to compare it to other channel data, if you have it. For example,
do those products convert at similar rates, relative to each other, for
postcard mailings, phone sales campaigns, in-person signups (at other
Also, within web alone, follow the "best practice" advice of segmenting your
users. Do those who come from paid search convert differently than those
who come from banner ads? What about from specific campaigns? You might
find that one traffic source points primarily to the higher (or lower)
converting products, and then can go figure out what that audience is
looking for that you aren't providing.
Good luck -- let us know what you learn!
[Non-text portions of this message have been removed]
- << Previous post in topic Next post in topic >>