9326Re: [webanalytics] Peripheral software to support analytics
- Feb 1, 2007I've been toying around with 'R' for doing various statistical
calculations and graphing recently. More so from a performance
tracking perspective, but with a goal towards using it elsewhere.
R is GPL'd and hence free. Aside to Stephane: One of your comments, I
think on Avinash's blog, mentioned box plots? R can do those quite
To give an idea of how easy R is to use, here's an article I wrote
back in October:
I make use of the various reports that Google allows one to pull out
of their "Webmaster Tools". While I've not yet written a summary
script, a goal is to grab the many months worth of accumulated data
and see if anything useful or interesting is in there.
We basically use these reports to identify those queries that users
should be coming to us for, but for whatever reason, aren't. Generally
it''s pretty obvious - slack copy.
Google Trends is also useful as a comparator. We're getting "10
#traffic" from word A, and 20 for phrase B, but trends shows A should
be triple that of B! What can we do to make A better? Style of thing.
Robbin's pointed me to the Overture keyword selector tool which I've
found very useful. I just keep forgetting about it.
You may have seen it already, but Avinash had (yet another.Ho Hum. ;-)
) great article on various external tools:
Otherwise much as Jerome, Database (in our case Oracle) and/or
spreadsheets. The spreadsheets more for the aggregation of data over
long periods of time.
As I tend to roll my own tools based on need as well, I'll use the
basic set of building blocks from a unix command line:
[ef]?grep, cut, sort, uniq, awk or perl for more complex cases.
There's a basic example of that in the aforementioned article in the
section marked "pre-analysis".
Disclaimer: Despite the above repeated references to Avinash, I derive
no financial kickbacks or other renumeration from any traffic sent to
his web site. I am merely a Blog-Groupie of his. :-)
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