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8862Re: KPI Informal Survey

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  • milesbennett78
    Dec 31, 2006
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      From a retail financial services perspective it would be dependant on
      which department wanted to see which metrics:

      sales/marketing teams would be more interested in success of online
      activity, campaigns, lead generation

      brand teams would be interested in conversion, customer engagement and
      brand policing.

      management would rather see a holistic view including online servicing,
      cost benefits, cross sales etc.

      All the best

      --- In webanalytics@yahoogroups.com, "Debbie Pascoe" <dpascoe@...>
      > Eric's book started a timely and relevant discussion.
      > It would be great to hear from anyone who has implemented KPIs. What
      > are your top 2-3? What is the core purpose of your site - direct
      > sales, lead generation, customer service, etc (helps to put the chosen
      > KPIs in perspective). What's your overall experience with them?
      > Debbie Pascoe
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