8858Re: [webanalytics] Re: landing page stickiness KPI
- Dec 29, 2006Hi
You can use visit or pageviewes to measure stickiness and related KPI.
On 12/29/06, sflynn7459 <sflynn7459@...> wrote:
> Sorry if that was not clear. The metrics I have available to me are
> single access page visits and entry page visits. I was questioning
> whether I could use these two to measure landing page stickiness
> instead of single access page views and entry page views. Will
> working with visits still keep the equation accurate? My guess is
> yes but I wanted confirmation from others.
> --- In email@example.com <webanalytics%40yahoogroups.com>,
> "Paul Holstein" <paul@...> wrote:
> > It's really hard to determine from your post what metrics are
> > available to you. To measure page stickiness, you really need to
> > single access "page something." The only soft part of the equation
> > might be the entry page views versus total page views. However,
> > page views would definitely be the better measure.
> > I'm not sure what your last sentence means. If you meant "single
> > access visits against single access visitors, then you would be
> > measuring visitor stickiness and not page stickiness.
> > Please tell us exactly what metrics you have available.
> > --- In firstname.lastname@example.org <webanalytics%40yahoogroups.com>,
> "sflynn7459" <sflynn7459@>
> > >
> > > Online and in mulitple books I've seen landing page stickiness
> > > as 1 - ( single access page views of a page/entry page views for
> > > same page). Is it accurate to measure this by visits instead of
> > > views? We're a WebSideStory customer and they don't report
> > > access pages by page views. As long as we are measuring visits
> > > visits would that work?
> > >
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