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8722Re: A/B testing "by hand"

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  • Benjamin Rosenthal
    Dec 6, 2006
    • 0 Attachment
      Hi Hakim,

      I'm interested in both.

      I re-read my question and to summarize it in a different way: I'm
      interested in what people on this forum tend to do when they don't
      have a proper budget for a/b testing sofware but need or want to do
      it anyway.

      thanks,

      -Benjamin


      --- In webanalytics@yahoogroups.com, HAKIMALY@... wrote:
      >
      > Are you looking for a tool to serve the ads or a tool to analyze
      the results in a statistically valid way? Hakim
      >
      >
      > -----Original Message-----
      > From: bradwarthan@...
      > To: webanalytics@yahoogroups.com
      > Sent: Mon, 4 Dec 2006 11:46 AM
      > Subject: RE: [webanalytics] A/B testing "by hand"
      >
      >
      > Ben, did you ever get a response back from this?
      >
      > Brad
      >
      > Brad Warthan
      > (812) 457-4479
      >
      > -----Original Message-----
      > From: webanalytics@yahoogroups.com
      [mailto:webanalytics@yahoogroups.com]On
      > Behalf Of Benjamin Rosenthal
      > Sent: Thursday, November 30, 2006 12:43 PM
      > To: webanalytics@yahoogroups.com
      > Subject: [webanalytics] A/B testing "by hand"
      >
      > Hi folks,
      >
      > I'd like to do some A/B testing of different elements on the home
      > page of our website. Essentially, I'd like to figure out if changing
      > different elements affects our bounce rate and/or conversion rate.
      >
      > I'm wondering...
      >
      > Without using any testing software specifically designed for this
      > sort of thing is there one agreed upon "gold standard" for doing A/B
      > testing manually? In other words, what steps would you use to test
      > this? I'm sure there are lots of different ways that people on the
      > board are doing this right now. I know I can easily change elements
      > and test during different time periods, but ideally, I'd like to
      test
      > 2 or 3 elements dynamically during the same time period.
      >
      > The only tools I have at my disposal are Google Analytics and
      > Coldfusion. I can modify all the code on the site, but don't have
      > easy access to the log files or the server application settings.
      >
      > (I'm also not opposed to hearing about any "free" packages out there
      > for A/B testing? I know that Google has Google Optimizer in Beta
      > testing right now.)
      >
      > Any suggestions, recipes, or links would be appreciated.
      >
      > thanks!
      >
      > -Benjamin
      >
      > [Non-text portions of this message have been removed]
      >
      >
      >
      >
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