493Re: Rules for Building a Search Term Tool?
- Sep 29, 2004I am not a Web Analytics vendor, but I would question why you would
want to spend your time on this given that several companies have
solved the problem.
While you could likely put together a parser, you will have an
ongoing task of keeping up with the rules. In addition, you will
also have to consider the next objective, which would be evaluating
the words not just on quantity but quality. A lot of people may be
searching on terms that lead them to you but not doing anything.
If your goal is free search optimization, you want not just the set
of words, but the set of the best words (not just most frequent). If
you are buying terms, the quality of the terms are a key driver to
I would totally go for it if you see the yield on the investment over
the long haul and if the marketing group is really tuned to search
optimization as a long-term strategic advantage. Just know that this
task will definitely grow as you work on it.
--- In firstname.lastname@example.org, "carlitobull40"
> Using regular expressions would make this a trivial task. I don'teach
> know of any place to get the actual regular expressions to parse
> individual search engine's query string, but they are all ratherit,
> similar, and a motivated IT department could certainly do it in no
> time at all. Good luck!
> --- In email@example.com, "magan_daniel" <d_magan@h...>
> > Hi:
> > While I know that all of the major web analytics vendors offer
> > engine / search term functionality, I am looking at building this
> > functionality into our parsing process.
> > If their tools can do it, certainly a motivated IT group can do
> > as well...just maybe sans some of the graphics.know,
> > That said...I've been monkeying around with this and, as you
> > the search terms show up in query string on the results bar inappropriately.
> > different formats depending on the engine.
> > The long route, which I fear I may have to take, is figuring out
> > engine's rules manually and writing my parsing code
> > wish, though, that there was some information I could access that
> > these rules already written in some coherent fashion.
> > Probably wishful thinking, but if it exists, someone out here
> > know.
> > Thank you very much.
> > Best,
> > Dan
> > Progressive Insurance
> > daniel_magan@p...
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