4151Re: Odd things noted with Google Analytics
- Nov 17 8:21 AMThe lack of guidance is alarming, and has now put a lot of people
into a position of breaking the law. I do however wonder why you
would mention it, do you do consulting work for them?
I think you are very wrong on the assumption that their cookie
strategy is the least likely to be deleted. Just look at the naming
convention, withtin a few weeks I predict that all anti-spyware
applications will remove cookies containing ___ in their names no
matter which domain they say they come from.
On the opposite a 1st party cookie with individual naming has a far
better survavial rate, and that is a cookie that is sent from the
collection point on amchine within the customers own domain. In
theory all vendors can do this BUT why have so few? Simply because
either their architecture isn't built to support it or they are
No matter how low the number of opt-out that occurs, it must be
possible. If I were to opt-out from cookies from *.some.com then the
regular cookies for user settings would also be disabled. Not a very
smart move to disable the opt-out don't you think?
Finally it would not surprise me a bit if the next version of IE
comes with a block on some domains as part of the medium security
setting, if so then all outbound calls to the collectors running on
domains not belonging to the customer would cause massive data loss.
Not much love between MS and Google, is there? This could happen as
well if companies like Websense block those domains as dodgy in their
filtering product due to the fact that data is going to a generic
For the customer who has used services that are using web analytics
based on such limited solutions the massive dataloss will then be a
nasty surprise. That if anything would put those running such systems
out of business, not the entry of GA.
Must say I am a bit surprised you don't see this coming Eric.
--- In email@example.com, "Eric Peterson"
> I'm not up-to-date on cookie legislation overseas but it goes
> saying that any company deploying ** any ** analytics applicationthat
> I poked around at the Google Analytics site and didn't find any sucha
> guidance but will suggest it next time I chat with those folks.
> Based on my research on cookies, the strategy Google Analytics is
> using is the least likely to be deleted. It is not a third-party
> cookie, it is not a contractual or mapped first-party cookie, it is
> true first-party cookie. Whether the cookie comes from thecollection
> domain or the site domain is a technical decision that each vendordata
> makes and is theoretically able to change.
> Perhaps from a transparency standpoint this is dodgy, but from a
> accuracy standpoint, this strategy is the recommendation.requires
> I have not seen any published data regarding how many Internet users
> are opting out of tracking domains but given that opting-out
> you at accept a cookie (so the system knows not to track yourbrowser,
> right?) and given that cookies are being deleted at some rate, Ideletion.
> suspect opting-out is far less likely than consumer use of
> anti-spyware to "protect" themselves or occassional manual
> I mean think about it ... if you don't want to be tracked you have
> visit dozens of different opt-out pages (at each of the vendors) andwrote:
> every time you delete your cookies you have to repeat that action?
> Unlikely, in my opinion.
> If the GA code is removed, the cookies may remain but are certainly
> rendered useless.
> Eric Peterson
> --- In firstname.lastname@example.org, "webbanalys" <webbanalys@y...>
> > I've found some odd things going on with Google Analytics (GA),
> > one of them is connected to the statement Eric made that GA uses1st
> > party cookie (FPC). It seems that GA DOES NOT send FPC from thefunction
> > collection domain at all. Instead the code will perform the
> > of sending cookies looking as if they were from the websitedomain
> > itself! If I am wrong then please correct me.before
> > It seems as if a massive amount of websites not using cookies
> > now are sending out 4 new ones and thus as a result not followingthe
> > law which states the following (at least for us in Europe):a
> > EU-directive 5.3 on integrity and communication, every visitor to
> > website containing cookies is entitled information:will
> > * that the website contains cookies,
> > * how these cookies are used,
> > * how cookies can be avoided.
> > Even worse is that if users select to opt out to avoid the GA
> > generated cookies then ALL cookies from the domain in question
> > be blocked, even the ones that are used to keep user details andone
> > enhance website functionality!
> > If the GA code is removed the created cookies will remain, and
> > actually is set to last until 2038. Given the recent coverage oncookies in
> > users deleting cookies this adds fuel to the fire, sending
> > this fashion is rather dodgy.
- << Previous post in topic Next post in topic >>