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315Re: Cookies, tagging and privacy

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  • jimmacintyreiv
    Aug 28 8:29 AM
      dallatana,

      IMHO the key for advertisers and advertising services is that they
      agree on and follow the P3P standards and make sure that the P3P
      policy is in place.

      Following on to the converation around privacy in regards to web
      analytics there is no reason that ad serving companies cannot serve
      ads for the companies that have hired them from the advertising
      company's domain with a little bit of DNS work.

      I think that most of the internet public is OK with receiving ads,
      but directly from the advertiser, not from some third-party who then
      collects this view-through information for thier own purposes in the
      name of that advertiser. This is a great offering for an ad serving
      company BTW and I would expect to see one or more of them offer it
      in the not distant future.

      Advertiser supported services are a great service to us all, and to
      protect them it is important that this happens some day soon.

      Unfortunately many companies have a very hard time understanding the
      clauses in P3P and how they might be interpretted in the future,
      maybe some from the legal community could help!

      I have one client who thinks that it will take them 6 months to get
      their P3P policy approved because it is very difficult for the non-
      technical folks in their company to understand the terminology and
      they are generally suspect. . .

      General analysis is that this issue is heading in the direction that
      only first-party cookies will actually work and be accurate because
      of the number of blocking tools out there.

      Below I provide an example of a blocking lists in a hosts file on a
      guest computer I have at my home. This list is constantly updated
      by a service.

      Note that if the advertising company's DNS was used, and P3P was in
      place then such is generally considered kosher by this tool.

      Here is the blocking list that one product in the anti spyware
      category adds to hosts files . .

      c:\windows\system32\drivers\etc\hosts

      127.0.0.1 localhost
      127.0.0.1 localhost
      127.0.0.1 *.2o7.net
      127.0.0.1 www.doubleclick.net
      127.0.0.1 ad.preferances.com
      127.0.0.1 ad.doubleclick.com
      127.0.0.1 ad.doubleclick.net
      127.0.0.1 ad.preferences.com
      127.0.0.1 ad.washingtonpost.com
      127.0.0.1 adpick.switchboard.com
      127.0.0.1 ads.doubleclick.com
      127.0.0.1 ads.infospace.com
      127.0.0.1 ads.msn.com
      127.0.0.1 ads.switchboard.com
      127.0.0.1 ads.enliven.com
      127.0.0.1 oz.valueclick.com
      127.0.0.1 doubleclick.net
      127.0.0.1 ads.doubleclick.net
      127.0.0.1 ad2.doubleclick.net
      127.0.0.1 ad3.doubleclick.net
      127.0.0.1 ad4.doubleclick.net
      127.0.0.1 ad5.doubleclick.net
      127.0.0.1 ad6.doubleclick.net
      127.0.0.1 ad7.doubleclick.net
      127.0.0.1 ad8.doubleclick.net
      127.0.0.1 ad9.doubleclick.net
      127.0.0.1 ad10.doubleclick.net
      127.0.0.1 ad11.doubleclick.net
      127.0.0.1 ad12.doubleclick.net
      127.0.0.1 ad13.doubleclick.net
      127.0.0.1 ad14.doubleclick.net
      127.0.0.1 ad15.doubleclick.net
      127.0.0.1 ad16.doubleclick.net
      127.0.0.1 ad17.doubleclick.net
      127.0.0.1 ad18.doubleclick.net
      127.0.0.1 ad19.doubleclick.net
      127.0.0.1 ad20.doubleclick.net
      127.0.0.1 ad.ch.doubleclick.net
      127.0.0.1 ad.linkexchange.com
      127.0.0.1 banner.linkexchange.com
      127.0.0.1 ads*.focalink.com
      127.0.0.1 ads.imdb.com
      127.0.0.1 commonwealth.riddler.com
      127.0.0.1 globaltrak.net
      127.0.0.1 nrsite.com
      127.0.0.1 www.nrsite.com
      127.0.0.1 ad-up.com
      127.0.0.1 ad.adsmart.net
      127.0.0.1 ad.atlas.cz
      127.0.0.1 ad.blm.net
      127.0.0.1 ad.dogpile.com
      127.0.0.1 ad.infoseek.com
      127.0.0.1 ad.net-service.de
      127.0.0.1 ad.preferences.com
      127.0.0.1 ad.vol.at
      127.0.0.1 adbot.com
      127.0.0.1 adbureau.net
      127.0.0.1 adcount.hollywood.com
      127.0.0.1 add.yaho.com
      127.0.0.1 adex3.flycast.com
      127.0.0.1 adforce.adtech.de
      127.0.0.1 adforce.imgis.com
      127.0.0.1 adimage.blm.net
      127.0.0.1 adlink.deh.de
      127.0.0.1 ads.criticalmass.com
      127.0.0.1 ads.csi.emcweb.com
      127.0.0.1 ads.filez.com
      127.0.0.1 ads.imagine-inc.com
      127.0.0.1 ads.imdb.com
      127.0.0.1 ads.infospace.com
      127.0.0.1 ads.jwtt3.com
      127.0.0.1 ads.mirrormedia.co.uk
      127.0.0.1 ads.msn.com
      127.0.0.1 ads.narrowline.com
      127.0.0.1 ads.newcitynet.com
      127.0.0.1 ads.realcities.com
      127.0.0.1 ads.realmedia.com
      127.0.0.1 ads.switchboard.com
      127.0.0.1 ads.tripod.com
      127.0.0.1 ads.web.de
      127.0.0.1 ads.web21.com
      127.0.0.1 adserv.newcentury.net
      127.0.0.1 adservant.guj.de
      127.0.0.1 adservant.mediapoint.de
      127.0.0.1 adserver-espnet.sportszone.com
      127.0.0.1 advert.heise.de
      127.0.0.1 banners.internetextra.com
      127.0.0.1 bannerswap.com
      127.0.0.1 dino.mainz.ibm.de
      127.0.0.1 ganges.imagine-inc.com
      127.0.0.1 globaltrack.com
      127.0.0.1 207-87-18-203.wsmg.digex.net
      127.0.0.1 garden.ngadcenter.net
      127.0.0.1 ogilvy.ngadcenter.net
      127.0.0.1 responsemedia-ad.flycast.com
      127.0.0.1 suissa-ad.flycast.com
      127.0.0.1 ugo.eu-adcenter.net
      127.0.0.1 vnu.eu-adcenter.net
      127.0.0.1 ad-adex3.flycast.com
      127.0.0.1 ad.adsmart.net
      127.0.0.1 ad.ca.doubleclick.net
      127.0.0.1 ad.de.doubleclick.net
      127.0.0.1 ad.fr.doubleclick.net
      127.0.0.1 ad.jp.doubleclick.net
      127.0.0.1 ad.linkexchange.com
      127.0.0.1 ad.linksynergy.com
      127.0.0.1 ad.nl.doubleclick.net
      127.0.0.1 ad.no.doubleclick.net
      127.0.0.1 ad.sma.punto.net
      127.0.0.1 ad.uk.doubleclick.net
      127.0.0.1 ad.webprovider.com
      127.0.0.1 ad08.focalink.com
      127.0.0.1 adcontroller.unicast.com
      127.0.0.1 adcreatives.imaginemedia.com
      127.0.0.1 adforce.ads.imgis.com
      127.0.0.1 adforce.imgis.com
      127.0.0.1 adfu.blockstackers.com
      127.0.0.1 adimages.earthweb.com
      127.0.0.1 adimg.egroups.com
      127.0.0.1 admedia.xoom.com
      127.0.0.1 adremote.pathfinder.com
      127.0.0.1 ads.admaximize.com
      127.0.0.1 ads.bfast.com
      127.0.0.1 ads.clickhouse.com
      127.0.0.1 ads.fairfax.com.au
      127.0.0.1 ads.freshmeat.net
      127.0.0.1 ads.hollywood.com
      127.0.0.1 ads.i33.com
      127.0.0.1 ads.infi.net
      127.0.0.1 ads.link4ads.com
      127.0.0.1 ads.lycos.com
      127.0.0.1 ads.madison.com
      127.0.0.1 ads.mediaodyssey.com
      127.0.0.1 ads.msn.com
      127.0.0.1 ads.ninemsn.com.au
      127.0.0.1 ads.seattletimes.com
      127.0.0.1 ads.smartclicks.com
      127.0.0.1 ads.smartclicks.net
      127.0.0.1 ads.sptimes.com
      127.0.0.1 ads.x10.com
      127.0.0.1 ads.xtra.co.nz
      127.0.0.1 ads.zdnet.com
      127.0.0.1 ads01.focalink.com
      127.0.0.1 ads02.focalink.com
      127.0.0.1 ads03.focalink.com
      127.0.0.1 ads04.focalink.com
      127.0.0.1 ads05.focalink.com
      127.0.0.1 ads06.focalink.com
      127.0.0.1 ads08.focalink.com
      127.0.0.1 ads09.focalink.com
      127.0.0.1 ads1.activeagent.at
      127.0.0.1 ads10.focalink.com
      127.0.0.1 ads11.focalink.com
      127.0.0.1 ads12.focalink.com
      127.0.0.1 ads14.focalink.com
      127.0.0.1 ads16.focalink.com
      127.0.0.1 ads17.focalink.com
      127.0.0.1 ads18.focalink.com
      127.0.0.1 ads19.focalink.com
      127.0.0.1 ads2.zdnet.com
      127.0.0.1 ads20.focalink.com
      127.0.0.1 ads21.focalink.com
      127.0.0.1 ads22.focalink.com
      127.0.0.1 ads23.focalink.com
      127.0.0.1 ads24.focalink.com
      127.0.0.1 ads25.focalink.com
      127.0.0.1 ads3.zdnet.com
      127.0.0.1 ads5.gamecity.net
      127.0.0.1 adserv.iafrica.com
      127.0.0.1 adserv.quality-channel.de
      127.0.0.1 adserver.dbusiness.com
      127.0.0.1 adserver.garden.com
      127.0.0.1 adserver.janes.com
      127.0.0.1 adserver.merc.com
      127.0.0.1 adserver.monster.com
      127.0.0.1 adserver.track-star.com
      127.0.0.1 adserver1.ogilvy-interactive.de
      127.0.0.1 adtegrity.spinbox.net
      127.0.0.1 antfarm-ad.flycast.com
      127.0.0.1 au.ads.link4ads.com
      127.0.0.1 banner.media-system.de
      127.0.0.1 banner.orb.net
      127.0.0.1 banner.relcom.ru
      127.0.0.1 banners.easydns.com
      127.0.0.1 banners.looksmart.com
      127.0.0.1 banners.wunderground.com
      127.0.0.1 barnesandnoble.bfast.com
      127.0.0.1 beseenad.looksmart.com
      127.0.0.1 bizad.nikkeibp.co.jp
      127.0.0.1 bn.bfast.com
      127.0.0.1 califia.imaginemedia.com
      127.0.0.1 cds.mediaplex.com
      127.0.0.1 click.avenuea.com
      127.0.0.1 click.go2net.com
      127.0.0.1 click.linksynergy.com
      127.0.0.1 cookies.cmpnet.com
      127.0.0.1 cornflakes.pathfinder.com
      127.0.0.1 counter.hitbox.com
      127.0.0.1 crux.songline.com
      127.0.0.1 erie.smartage.com
      127.0.0.1 etad.telegraph.co.uk
      127.0.0.1 fp.valueclick.com
      127.0.0.1 gadgeteer.pdamart.com
      127.0.0.1 gm.preferences.com
      127.0.0.1 gp.dejanews.com
      127.0.0.1 hg1.hitbox.com
      127.0.0.1 image.click2net.com
      127.0.0.1 image.eimg.com
      127.0.0.1 images2.nytimes.com
      127.0.0.1 jobkeys.ngadcenter.net
      127.0.0.1 kansas.valueclick.com
      127.0.0.1 leader.linkexchange.com
      127.0.0.1 liquidad.narrowcastmedia.com
      127.0.0.1 ln.doubleclick.net
      127.0.0.1 m.doubleclick.net
      127.0.0.1 macaddictads.snv.futurenet.com
      127.0.0.1 maximumpcads.imaginemedia.com
      127.0.0.1 media.preferences.com
      127.0.0.1 mercury.rmuk.co.uk
      127.0.0.1 mojofarm.sjc.mediaplex.com
      127.0.0.1 nbc.adbureau.net
      127.0.0.1 newads.cmpnet.com
      127.0.0.1 ng3.ads.warnerbros.com
      127.0.0.1 ngads.smartage.com
      127.0.0.1 nsads.hotwired.com
      127.0.0.1 ntbanner.digitalriver.com
      127.0.0.1 ph-ad05.focalink.com
      127.0.0.1 ph-ad07.focalink.com
      127.0.0.1 ph-ad16.focalink.com
      127.0.0.1 ph-ad17.focalink.com
      127.0.0.1 ph-ad18.focalink.com
      127.0.0.1 realads.realmedia.com
      127.0.0.1 redherring.ngadcenter.net
      127.0.0.1 redirect.click2net.com
      127.0.0.1 retaildirect.realmedia.com
      127.0.0.1 s2.focalink.com
      127.0.0.1 sh4sure-images.adbureau.net
      127.0.0.1 spin.spinbox.net
      127.0.0.1 static.admaximize.com
      127.0.0.1 stats.superstats.com
      127.0.0.1 sview.avenuea.com
      127.0.0.1 thinknyc.eu-adcenter.net
      127.0.0.1 tracker.clicktrade.com
      127.0.0.1 tsms-ad.tsms.com
      127.0.0.1 v0.extreme-dm.com
      127.0.0.1 v1.extreme-dm.com
      127.0.0.1 van.ads.link4ads.com
      127.0.0.1 view.accendo.com
      127.0.0.1 view.avenuea.com
      127.0.0.1 w113.hitbox.com
      127.0.0.1 w25.hitbox.com
      127.0.0.1 web2.deja.com
      127.0.0.1 webads.bizservers.com
      127.0.0.1 www.postmasterbannernet.com
      127.0.0.1 www.ad-up.com
      127.0.0.1 www.admex.com
      127.0.0.1 www.alladvantage.com
      127.0.0.1 www.burstnet.com
      127.0.0.1 www.commission-junction.com
      127.0.0.1 www.eads.com
      127.0.0.1 www.freestats.com
      127.0.0.1 www.imaginemedia.com
      127.0.0.1 www.netdirect.nl
      127.0.0.1 www.oneandonlynetwork.com
      127.0.0.1 www.targetshop.com
      127.0.0.1 www.teknosurf2.com
      127.0.0.1 www.teknosurf3.com
      127.0.0.1 www.valueclick.com
      127.0.0.1 www.websitefinancing.com
      127.0.0.1 www2.burstnet.com
      127.0.0.1 www80.valueclick.com
      127.0.0.1 z.extreme-dm.com
      127.0.0.1 z0.extreme-dm.com
      127.0.0.1 z1.extreme-dm.com
      127.0.0.1 ads.forbes.net
      127.0.0.1 ads.newcity.com
      127.0.0.1 ads.ign.com
      127.0.0.1 adserver.ign.com
      127.0.0.1 ads.scifi.com
      127.0.0.1 adengine.theglobe.com
      127.0.0.1 ads.tucows.com
      127.0.0.1 adcontent.gamespy.com
      127.0.0.1 eur.yimg.com
      127.0.0.1 us.a1.yimg.com
      127.0.0.1 ad.harmony-central.com
      127.0.0.1 sg.yimg.com
      127.0.0.1 adverity.adverity.com
      127.0.0.1 ads.bloomberg.com
      127.0.0.1 mojofarm.mediaplex.com
      127.0.0.1 ads.mysimon.com
      127.0.0.1 ad.img.yahoo.co.kr
      127.0.0.1 adimages.go.com
      127.0.0.1 kr-adimage.lycos.co.kr
      127.0.0.1 ad.kimo.com.tw
      127.0.0.1 ads.paxnet.co.kr
      127.0.0.1 ads.paxnet.com
      127.0.0.1 ads.eu.msn.com
      127.0.0.1 ads.admonitor.net
      127.0.0.1 wwa.hitbox.com
      127.0.0.1 ads.nytimes.com
      127.0.0.1 ads.erotism.com
      127.0.0.1 banner.rootsweb.com
      127.0.0.1 ads.ole.com
      127.0.0.1 adimg1.chosun.com
      127.0.0.1 ss.mtree.com
      127.0.0.1 adpulse.ads.targetnet.com
      127.0.0.1 adserver.ugo.com
      127.0.0.1 ad.sales.olympics.com
      127.0.0.1 m2.doubleclick.net
      127.0.0.1 ph-ad21.focalink.com
      127.0.0.1 focusin.ads.targetnet.com
      127.0.0.1 www.datais.com
      127.0.0.1 oas.mmd.ch
      127.0.0.1 pub-g.ifrance.com
      127.0.0.1 ads.bianca.com
      127.0.0.1 wap.adlink.de
      127.0.0.1 click.adlink.de
      127.0.0.1 banner.adlink.de
      127.0.0.1 hurricane.adlink.de
      127.0.0.1 west.adlink.de
      127.0.0.1 scand.adlink.de
      127.0.0.1 regio.adlink.de
      127.0.0.1 direct.adlink.de
      127.0.0.1 classic.adlink.de
      127.0.0.1 adlui001.adlink.de
      127.0.0.1 banner1.adlink.de
      127.0.0.1 click.mp3.com
      127.0.0.1 adcodes.bla-bla.com
      127.0.0.1 icover.realmedia.com
      127.0.0.1 ca.fp.sandpiper.net
      127.0.0.1 adfarm.mediaplex.com
      127.0.0.1 ads.tmcs.net
      127.0.0.1 amedia.techies.com
      127.0.0.1 www.exchange-it.com
      127.0.0.1 www.ad.tomshardware.com
      127.0.0.1 ad.tomshardware.com
      127.0.0.1 ads.currantbun.com
      127.0.0.1 phoenix-adrunner.mycomputer.com
      127.0.0.1 ads15.focalink.com
      127.0.0.1 ads13.focalink.com
      127.0.0.1 adserver.colleges.com
      127.0.0.1 ads.nwsource.com
      127.0.0.1 ads.guardianunlimited.co.uk
      127.0.0.1 ads.newsint.co.uk
      127.0.0.1 ads.starnews.com
      127.0.0.1 www.linksynergy.com
      127.0.0.1 ieee-images.adbureau.net
      127.0.0.1 connect.247media.ads.link4ads.com
      127.0.0.1 ads.newsdigital.net
      127.0.0.1 arc5.msn.com
      127.0.0.1 arc4.msn.com
      127.0.0.1 arc3.msn.com
      127.0.0.1 arc2.msn.com
      127.0.0.1 arc1.msn.com
      127.0.0.1 ads.discovery.com
      127.0.0.1 im.800.com
      127.0.0.1 img.cmpnet.com
      127.0.0.1 ad7.internetadserver.com
      127.0.0.1 ads.dai.net
      127.0.0.1 ads.cbc.ca
      127.0.0.1 www75.valueclick.com
      127.0.0.1 ads.clearbluemedia.com
      127.0.0.1 ti.click2net.com
      127.0.0.1 www.onresponse.com
      127.0.0.1 ads.list-universe.com
      127.0.0.1 advert.bayarea.com
      127.0.0.1 www3.pagecount.com
      127.0.0.1 www.netsponsors.com
      127.0.0.1 adthru.com
      127.0.0.1 ads.newtimes.com
      127.0.0.1 ads.ugo.com
      127.0.0.1 ads.belointeractive.com
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      127.0.0.1 comtrack.comclick.com
      127.0.0.1 www.24pm-affiliation.com
      127.0.0.1 www.click-fr.com
      127.0.0.1 www.cibleclick.com
      127.0.0.1 reply.mediatris.net
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      127.0.0.1 ads.ecircles.com
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      127.0.0.1 ads.hyperbanner.net
      127.0.0.1 ads.jpost.com
      127.0.0.1 ads.netmechanic.com
      127.0.0.1 ads.webcash.nl
      127.0.0.1 adserver.netcast.nl
      127.0.0.1 adserver.webads.com
      127.0.0.1 adserver.webads.nl
      127.0.0.1 adserver1.realtracker.com
      127.0.0.1 adserver2.realtracker.com
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      127.0.0.1 holland.hyperbanner.net
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      127.0.0.1 service.bfast.com
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      127.0.0.1 www.bannercampaign.com
      127.0.0.1 www.cyberbounty.com
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      127.0.0.1 www.speedyclick.com
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      127.0.0.1 ads.snowball.com
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      127.0.0.1 ads.gameanswers.com
      127.0.0.1 ads7.udc.advance.net
      127.0.0.1 www23.valueclick.com
      127.0.0.1 ads.fortunecity.com
      127.0.0.1 banners.nextcard.com
      127.0.0.1 ads.iwon.com
      127.0.0.1 www.qksrv.net
      127.0.0.1 clickserve.cc-dt.com
      127.0.0.1 ads-b.focalink.com
      127.0.0.1 ad2.peel.com
      127.0.0.1 ads.floridatoday.com
      127.0.0.1 stats.adultrevenueservice.com
      127.0.0.1 ads18.bpath.com
      127.0.0.1 ph-ad06.focalink.com
      127.0.0.1 global.msads.net
      127.0.0.1 pluto1.iserver.net
      127.0.0.1 ads1.intelliads.com
      127.0.0.1 primetime.ad.asap-asp.net
      127.0.0.1 ads.stileproject.com
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      127.0.0.1 adserver.securityfocus.com
      127.0.0.1 www.avsads.com
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      127.0.0.1 banner.coza.com
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      127.0.0.1 ads.democratandchronicle.com
      127.0.0.1 adlog.com.com
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      127.0.0.1 adimage.bankrate.com
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      127.0.0.1 adserver.digitalpartners.com




      --- In webanalytics@yahoogroups.com, "dallatana" <dalla@a...> wrote:
      > Hello All,
      >
      > What about third party tracking generated by advertisers? The
      > advertising model is pretty much built on the ability to track,
      but
      > their methods are not controlled by the site on which they
      > advertise.
      >
      > One point regarding the threat to the use of cookies et al, is
      the
      > importance of a site's privacy policy and what it discloses to its
      > users. See below for a portion of The New York Times privacy
      > policy as it relates to its Web analytics vendor, Omniture and the
      > link to Omniture for further information.
      >
      > "The New York Times on the Web is currently using and has
      > contracted with Omniture, a third party, to track and analyze
      > non-personally identifiable usage and volume statistical
      > information from our visitors and customers to administer our
      > Web site in order to constantly improve the Web site quality. All
      > data collected by Omniture on behalf of The New York Times on
      > the Web is owned and used by The New York Times on the Web.
      > The New York Times on the Web reserves the right to publish
      > non-personally identifiable, summary information regarding its
      > Web site visitors for promotional purposes and as a
      > representative audience for advertisers. Please note that this is
      > not personal information, only general summaries of the
      > activities of our visitors and customers.
      >
      > 'Omniture uses cookies to help track visitor behavior and sets
      > cookies on behalf of The New York Times on the Web which will
      > be listed under the domain 2O7.net. For more information about
      > Omniture's privacy policy, including how to opt out, go to
      > www.omniture.com. "
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