30944Translating Web Analytics Requests
- Aug 13, 2014
Whether you’re an in-house analytics expert or a web marketing professional working for an agency, it is your job to help your team understand how the website and/or their marketing is performing. That means fielding questions from people who care about what’s happening, but who don’t know what data to look at themselves or even that the data exists in the first place.
For example, your internal sales leader may be knowledgeable in forecasting revenue and building out a quarterly plan, but he or she may not know how to find the most applicable stats in Google Analytics or that there is even information in Google Analytics that could help create that plan.
Below are a few questions your CEO or marketing manager may ask to learn how a website is performing. As an analytics professional, it’s your job to translate their request and point him or her in the direction of stats that matter.
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