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30154Re: Tag Management Solution

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  • harshil
    May 1, 2013
      Thanks a lot Stephane for the quick response. This surely would be a lot helpful.

      --- In webanalytics@yahoogroups.com, "Stephane Hamel" <shamel67@...> wrote:
      >
      > Short answer since you said "as soon as possible"! :)
      >
      > Q) will the use of a TMS add to implementation?
      > A) From a pure implementation standpoint, adding a snippet of JavaScript code for a single web analytics solution or adding the bootstrap for a TMS will take the same time. You will also have the same amount of work to do in order to configure your web analytics tool.
      >
      > Your very first implementation might take you a little longer because
      > a) you will need to ramp up with whichever TMS tool you choose and
      > b) you still have to put the snippet of web analytics tracking code in the TMS (or configure through the interface).
      >
      > But...
      > a) once done, maintaining the implementation will be a lot easier and you will save time
      > b) if you deploy multiple tags you will reap the benefits of a TMS by making it much more easy & efficient to deploy them
      >
      > Q) how long would it take for implementation?
      > A) if your scheme of reference is 3 months, I would add at least 20% contingency. On top of the above comment about learning the TMS, don't forget you are adding a new player in the conversation. If you had issues getting your web dev team to add those JS tags you will still have the same challenge getting the TMS tags there... Depending on the client, you might also have to validate with legal and IT for the use of cookies, compliancy and such
      >
      > Hope that helps!
      >
      > Stephane Hamel
      > Director, Strategic Services
      > CardinalPath.com
      >
      > --- In webanalytics@yahoogroups.com, "harshil" <harshilshah_2004@> wrote:
      > >
      > > Hi All,
      > >
      > > I am engaging with some client for web analytics implementation along with tag management solution.
      > >
      > > Can you please help with the following queries for the same?
      > >
      > > - If we are using a tag management solution rather than regular javascript page tags method, does it add to the implementation timeframe or will it reduce the implementation time frame?
      > > - Also, how long would it take for implementation of a web analytics tool using the tag management solution? (As a reference, considering that the same implementation using a javascript page tag will take 3 months)
      > >
      > > Please help with these as soon as possible. Thanks in advance.
      > >
      > > Best Regards,
      > > Harshil
      > >
      >
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