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29848RE: [webanalytics] Re: Pay somone to get Certified in your name - #measure sin or not?

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  • Ash Pahwa
    Dec 11, 2012
      I teach Google Analytics Certification classes at UCLA Extension and UCI


      Only way to truly test someone knowledge about Analytics is to have a close
      door exam and verifying the identity of the person from a government
      provided picture ID (drivers' license or passport). The Analytics and
      AdWords certification exams should be conducted similar to the SAT, GRE,
      LSAT etc. exams. These exams should be conducted in a few major cities
      (L.A., NY, Chicago etc.) a few times a year. To enter the examination room,
      a person should show a valid photo ID (same restriction as for SAT, GRE
      exams). The time should be limited to like 4-5 hours with open notes and
      open books.

      Currently Google certification is done online. Anyone who wants to pass the
      exam can easily request a friend (who is an expert) to sit right next to
      that person for couple of hours and answer all the questions.

      Google certification is for people who want to test their own knowledge.
      This certificate should not be a part of anyone's resume.

      Ash Pahwa

      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On
      Behalf Of Stephane Hamel
      Sent: Tuesday, December 11, 2012 10:09 AM
      To: webanalytics@yahoogroups.com
      Subject: [webanalytics] Re: Pay somone to get Certified in your name -
      #measure sin or not?

      To add to my own point...
      Check out the point and counter point to certification, two great posts on
      All Analytics

      Point: http://www.allanalytics.com/author.asp?section_id=1408
      Counter point: http://www.allanalytics.com/author.asp?section_id=1408

      --- In webanalytics@yahoogroups.com <mailto:webanalytics%40yahoogroups.com>
      , "Stephane Hamel" <shamel67@...> wrote:
      > Here's what I would do: take the offer and then write a very nice article
      stating the name of this stupid moron. :)
      > --- In webanalytics@yahoogroups.com
      <mailto:webanalytics%40yahoogroups.com> , "mohitjain01" <mohit@> wrote:
      > >
      > > Hi Everyone,
      > >
      > > Please check out this post on Freelancer.com where a buyer is openly
      searching for Freelancer who can take GAIQ exam on his behalf and get him
      GAIQ certified.
      > >
      > >
      > >
      > > The real work is what matters in the end the day but certifications
      helps us build some credibility in eyes of people who don't know us and
      particularly when new comers use these Certifications as a medium to at
      least get shortlisted for the job interviews where they can actually prove
      > >
      > > The guy who has posted the project on Freelancer.com is definitely doing
      it for some unknown benefit but indirectly he is doing a harm to entire
      #measure community and particularly to the value of the GAIQ test in eyes of
      us all and also prospective employers. The blame can be equally distributed
      to those people who are ready to help such people.
      > >
      > > DAA Certification is 'fool proof' and it's more about analysis rather
      than tools but even today a large number of companies which doesn't have
      full time analyst consider the one who knows the tools and then actual
      analysis. Do you agree with me? Does these tools certifications really
      matter to a Digital Marketer who is taking interview of an analyst to grow
      his team?
      > >
      > > What does this community think about it? I know a lot has already been
      said and written on this topic but how do we deal with this? Or do we really
      need to worry about it? Or the Tool Vendors needs to tighten up the
      processes so the value of these certifications don't start depreciating?
      > >
      > > Well I personally thought that blogging is some sort of a right way to
      build a rapport in eyes of industry peers and also prospective employers but
      does Certifications have no value now?
      > >
      > > Please share your thoughts if you can.
      > >
      > > Thanks,
      > >
      > > Mohit
      > > www.analytics.ae
      > >

      [Non-text portions of this message have been removed]
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