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29618San Diego Digital Analytics Association Event - Oct 4th - Multi-Channel Analysis

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  • nicolerawski
    Oct 1, 2012
    • 0 Attachment
      Thursday October 4th
      3:00 – 7:00pm
      Cooley Law Firm
      4401 Eastgate Mall
      San Diego, CA 92121

      Register Here - http://www.digitalanalyticsassociation.org/events/event_details.asp?id=259509

      Consumers are engaging with brands through an increasing number of touch points, and the customer journey, throughout the lifetime of their engagement, continues to get more complex. It is essential for marketers to measure and analyze these interactions to effectively evaluate the performance of each channel and campaign within the content of their overall marketing objectives. Join the Digital Analytics Community in San Diego to discuss the challenges of Multi-Channel Analytics and learn how some successful marketers are overcoming them.

      Join us on October 4th to learn:

      - How to effectively measure and analyze the performance of disparate marketing channels
      - How different marketing channels influence each other
      - New methods to implement your campaigns to gather key insights
      - How to leverage the multi-channel analytics to drive predictable marketing performance
      - How earned media impacts paid media efforts

      Register Here - http://www.digitalanalyticsassociation.org/events/event_details.asp?id=259509