28627Re: Evaluating Mediamind for Tagging and ad-serving
- Nov 2, 2011Hi Herman,
Thank you very much. That was just the kind of information I needed. Have you used Mediamind's Smart Versioning for creative optimization? any thoughts on it's performances?
Thanks once again.
--- In email@example.com, Herman Fuchs <herman.fuchs@...> wrote:
> Hello Arun,
> We've been using both MediaMind and DoubleClick's DFA for quite a while and
> both of them are solid in terms of ad delivering, but certainly I'd
> recommend using MediaMind, mostly because its better productivity (much
> easier to create and update a campaign there), integration with
> SiteCatalyst, full API support and raw data feed (i.e. we've been tweaking
> it a lot to create out-of-the-box reports), their Excel Plug-in is also
> useful to create custom reports without entering the web interface, Flash
> plug-in with templates to create Rich Media ads and so on.
> On the flip side Atlas is outdated for a while and its reporting interface
> is a mess, don't go for it.
> *Herman Fuchs
> Tel: +55 11 3509-1258
> Cel: +55 11 6161-1337
> Skype: herman.fuchs
> @Sysop <http://twitter.com/sysop>
> From: arun_srini_98 <arun.srini@...>
> > Date: Tue, Nov 1, 2011 at 5:13 AM
> > Subject: [webanalytics] Evaluating Mediamind for Tagging and ad-serving
> > To: firstname.lastname@example.org
> > **
> > I am evaluating 3rd party ad-serving and tagging solutions like
> > Doubleclick, Atlas and Mediamind.
> > I was wondering if anyone here could help me decide on the better platform
> > of the three? Mediamind also offers integrated dynamic display ads which is
> > quite useful. I know Doubleclick is integrating Teracent but it's still
> > some way away off.
> > Are there any major differences in the technology capabilities between the
> > firms or is it mostly standardized?
> > Appreciate your thoughts..
> [Non-text portions of this message have been removed]
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