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28627Re: Evaluating Mediamind for Tagging and ad-serving

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  • arun_srini_98
    Nov 2, 2011
      Hi Herman,

      Thank you very much. That was just the kind of information I needed. Have you used Mediamind's Smart Versioning for creative optimization? any thoughts on it's performances?

      Thanks once again.

      Arun

      --- In webanalytics@yahoogroups.com, Herman Fuchs <herman.fuchs@...> wrote:
      >
      > Hello Arun,
      >
      > We've been using both MediaMind and DoubleClick's DFA for quite a while and
      > both of them are solid in terms of ad delivering, but certainly I'd
      > recommend using MediaMind, mostly because its better productivity (much
      > easier to create and update a campaign there), integration with
      > SiteCatalyst, full API support and raw data feed (i.e. we've been tweaking
      > it a lot to create out-of-the-box reports), their Excel Plug-in is also
      > useful to create custom reports without entering the web interface, Flash
      > plug-in with templates to create Rich Media ads and so on.
      >
      > On the flip side Atlas is outdated for a while and its reporting interface
      > is a mess, don't go for it.
      >
      > Regards,
      >
      > *Herman Fuchs
      > *Co-founder
      >
      > herman.fuchs@...
      > Tel: +55 11 3509-1258
      > Cel: +55 11 6161-1337
      > Skype: herman.fuchs
      > @Sysop <http://twitter.com/sysop>
      >
      > From: arun_srini_98 <arun.srini@...>
      > > Date: Tue, Nov 1, 2011 at 5:13 AM
      > > Subject: [webanalytics] Evaluating Mediamind for Tagging and ad-serving
      > > To: webanalytics@yahoogroups.com
      > >
      > > **
      > >
      > >
      > > I am evaluating 3rd party ad-serving and tagging solutions like
      > > Doubleclick, Atlas and Mediamind.
      > >
      > > I was wondering if anyone here could help me decide on the better platform
      > > of the three? Mediamind also offers integrated dynamic display ads which is
      > > quite useful. I know Doubleclick is integrating Teracent but it's still
      > > some way away off.
      > >
      > > Are there any major differences in the technology capabilities between the
      > > firms or is it mostly standardized?
      > >
      > > Appreciate your thoughts..
      > >
      > >
      >
      >
      > [Non-text portions of this message have been removed]
      >
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