24403Announcing: free wizard for optimizing paid search (PPC)
- Nov 29, 2009This new wizard is for any marketer looking to get more results from their paid search (PPC) campaigns (and who doesn't?).
It walks the analyst through a series of ideas for increasing results, e.g. by eliminating wasted spending, identifying missed opportunities, improving the persuasion process, or optimizing budget allocation.
The wizard is the second example of an expert system that aims to help web analysts do their complex work without needing to reinvent the wheel every time. (Earlier in November I had put out a wizard for troubleshooting a drop in conversions on a website.)
May it prove useful.
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