22327Re: [webanalytics] Re: Best Practices for Tagging a Non-commerce Site
- May 1, 2009I have tracked a non e-commerce business site before but that was tracking a site that had learning content - the objective being to eventually drive the visitor who comes to learn about the site to make a purchase.In such a non e-commerce case key metrics could be:Repeat Metrics: % of Repeat visits
Duration Metrics: Visit Duration/Page Duration
Engagement Metrics: Number of clicksDrive to purchase metrics: %age of visitors that end up purchasing on the siteAbandonment Metrics: Bounce,Leakage
Given that in your site, the objective is not to make a purchase AND you cannot have cookies, 1. and 4. are gone. So you are left with the rest.
Some hints that I can give you from experience
Look for 5-abandonment metrics. It is the most important metric. If the bounce is high for a non e-commerce site, then probably no point in advertising to get traffic in there - IMPROVE THE CONTENTEngagement metrics: Number of clicks, visit/page view duration are equally important - Less engagement means that the site is not doing its jobAlso look at the metrics by individual page for the top 10 % of the pages. You might find a few lemons thereThanks
Web Analytics Consultant
--- In webanalytics@ yahoogroups. com, "jhellitt" <jhellitt@.. .> wrote:
> Any help/direction you can give me would be greatly appreciated!
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