21596Re: [webanalytics] Why everyone's traffic is down 9.7%
- Mar 4 10:24 AMLesson:
Don't just look at numbers (reports) analyze them, understand the full
Invest in Analysis not just reporting.
On Wed, Mar 4, 2009 at 7:30 AM, Dustin Woodard <webconnoisseur@...>wrote:
> That's the point - there is great growth fluctuation month-over-month
> with absolutely no daily traffic changes! January and August are the
> only months that won't face month-over-month growth fluctuations.
> It true that a graph of the actual monthly traffic volumes instead of
> growth rates would look fairly flat since I chose a flat traffic
> scenario, but I wanted to illustrate how monthly growth figures
> (something many companies use) can be misleading.
> On Tue, Mar 3, 2009 at 9:26 AM, Hailong XIA <hailongxia@...<hailongxia%40gmail.com>>
> > Well, the graphique is misleading, it shows great fluctuation, but in
> > the traffic for the month January, March, May etc. are the same. Only the
> > percentage is not enough, the real traffic data is needed and a combined
> > graphique goes better.
> > 2009/3/2 Dustin Woodard <webconnoisseur@...<webconnoisseur%40gmail.com>
> >> Well everyone's traffic isn't down 9.7%, but there is a built-in 9.7%
> >> loss pulling everyone down this month:
> >> http://tinyurl.com/monthlyanalyticsbias
> >> It's a no-brainer, but often overlooked.
> > [Non-text portions of this message have been removed]
Anil Batra: http://www.AnilBatra.com
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