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21589Re: [webanalytics] Why everyone's traffic is down 9.7%

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  • Dustin Woodard
    Mar 4, 2009
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      That's the point - there is great growth fluctuation month-over-month
      with absolutely no daily traffic changes! January and August are the
      only months that won't face month-over-month growth fluctuations.

      It true that a graph of the actual monthly traffic volumes instead of
      growth rates would look fairly flat since I chose a flat traffic
      scenario, but I wanted to illustrate how monthly growth figures
      (something many companies use) can be misleading.


      On Tue, Mar 3, 2009 at 9:26 AM, Hailong XIA <hailongxia@...> wrote:
      > Well, the graphique is misleading, it shows great fluctuation, but in fact
      > the traffic for the month January, March, May etc. are the same. Only the
      > percentage is not enough, the real traffic data is needed and a combined
      > graphique goes better.
      > 2009/3/2 Dustin Woodard <webconnoisseur@...>
      >> Well everyone's traffic isn't down 9.7%, but there is a built-in 9.7%
      >> loss pulling everyone down this month:
      >> http://tinyurl.com/monthlyanalyticsbias
      >> It's a no-brainer, but often overlooked.
      > [Non-text portions of this message have been removed]
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