21562Yahoo ad click-thru rate and Webtrends referral visits
- Mar 2, 2009We have completed a run of ads on Yahoo and now have a report from
Yahoo showing our click-thru rate for the campaign. The referral visit
numbers I have been tracking in Webtrends are about half of the clicks
that Yahoo is reporting. Any ideas how this is happening? I am needing
to explain to management the difference...
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