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21562Yahoo ad click-thru rate and Webtrends referral visits

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  • Karan
    Mar 2, 2009
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      We have completed a run of ads on Yahoo and now have a report from
      Yahoo showing our click-thru rate for the campaign. The referral visit
      numbers I have been tracking in Webtrends are about half of the clicks
      that Yahoo is reporting. Any ideas how this is happening? I am needing
      to explain to management the difference...
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