18436Offermatica / Test and Target results analysis
- Jul 17, 2008Offermatica / Test and Target results analysis
I've been instated analyze our Offermatica / Test and Target results
and have a few questions regarding interpreting the data.
At a recent Advanced SiteCatalyst training class I spoke with a Test
and Target rep regarding data interpretation, and he recommended the
best practice of running the test for a minimum for 3 days with a
minimum of 90% confidence.
As we're running tests in different markets (UK, France, Spain) with
multiple media types (search, display) we're seeing different
traffic levels due to the media spend and size of the market.
That said can anyone recommend further best practices/papers for
interpreting this data, realizing each market is different? What
are sufficient traffic levels before we pick our winner? For what
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