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17055Re: Tracking Flash MPU Impressions and Click Throughs

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  • ju2ltd
    May 7, 2008
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      --- In webanalytics@yahoogroups.com, "Gerry" <dergal@...> wrote:
      >
      > Not quite sure what you mean by separate account. Are you
      suggesting that we use an additional GA account. And what do you mean
      by setting up actions. Looks like you'll have to take me back to the
      basics.

      Jim.
      >
      > Personally I would use Google Analytics, a seperate (or filtered
      > outable account) and setup the actions to being
      >
      > Banner/MPU/MpuName/MPUaction
      >
      > Banner/MPU/Eggs241Promotion/View
      > Banner/MPU/Eggs241Promotion/Click
      > Banner/MPU/Eggs241Promotion/Interaction
      >
      > That way you can start to get the data you need in quite a useful
      > manner... It should allow you to see views to clicks, and if there
      are
      > other ways of interacting with them you can see that too ... of
      course
      > if you have omniture or another package with 'a bit more' it might
      be
      > worth looking at them too - downside to GA is that you would
      > need 'onpage' code. i.e. the GA js on that page which will record
      the
      > page it is on as well ...
      >
      > Make sure that anything like this is put into its own directory
      which
      > will allow you to filter in / out of the analytics.
      >
      >
      >
      >
      >
      > --- In webanalytics@yahoogroups.com, "ju2ltd" <jim@> wrote:
      > >
      > > We serve a small number in house Flash based MPUs on various
      pages on
      > > our site. These MPUs promote new areas of our site, featured user
      > > webpages etc. Our marketing team are obviously interested in
      which
      > > MPUs/creative themes get the highest click throughs. We are
      having a
      > > lot of problems configuring the Flash to work with our Analytics
      > > Solution to give us reliable data on MPU impressions and CTRs.
      > >
      > > Does anybody know if a way to do this using Google Analytics or
      > perhaps
      > > Website Optimizer?
      > >
      >
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