1594Re: > Path analysis by visits our visitors?
- Mar 2, 2005It would be most beneficial for you to have the ability to look at
paths from *both* of those points of view as well as some others.
Generally the skeleton of a thorough web analytics schema looks
Visitors --<- Visits --<- Page Views --<- Impressions
For any ordered set of pages or ordered sets of sets of pages that you
include in a scenario you should be able to calculate Visitor, Visit,
and Page View derived metrics for sets of steps (sequential or not) or
The solution should also let you select the "Visitors" that . . or
select the "Sessions" that. . . took a certain set of steps and then
look at that segment of Visitors or Sessions using other analysis
tools and metrics.
In some cases it makes sense to use Visitors and in some cases it
makes sense to use Sessions . . I tend to agree with you and like
using Visitors better personnally.
I use an interactive pathing analysis tool that uses Visitors, Visits
or Page Views as a base and then allows me to color the path analysis
by any other metric, so for instance I can start anywhere and for
instance look down the paths with the highest retention rate or
conversion rate. When I have identified a path to focus on I can
select it and through doing so have a segment including that set of
visitors (or sessions) to use for other analysis. . .
--- In email@example.com, sdonic@s... wrote:
> When trying to get reports on navigation paths (from or to a certain
> or on scenarios (eg step by step process), do you think it is more
> relevant to use visits or visitors?
> Some say it is better to use visitors because it relates to the
> human (or machine, depending on the sessionization method), some say
> better to use visits since paths are calculated as a series of pages
> viewed during a visit
> I would prefer visitors, but I don't know of any vendor using the
> metric in a graphic representation of path analysis
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