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1587Re: Gender differences in visitor behavior?

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  • Debora Geary
    Mar 1, 2005
      Thanks Matt. My graduate degree is actually in Human Evolution, so
      I'm fascinated to see someone applying offshoots of that field to
      web experiences.

      Debora

      --- In webanalytics@yahoogroups.com, "Matt Van Wagner" <matt@f...>
      wrote:
      >
      > Debora,
      >
      > Sorry not to respond to your question earlier. Been preparing
      for SES NYC
      > where I am looking forward to meeting everyone and joining the new
      WAA.
      >
      > A company I am very familiar with, Next Stage Evolution Analytics,
      has
      > research available (see description below) on gender experience on
      the web.
      > The CRO, Joseph Carrabis, whom you may recognize from the 90's (if
      you are
      > of a certain age, I guess) as one of the leading authors of
      computer
      > programming texts, has done unbelievable work in this area.
      >
      > Go to http://www.nextstagevolution.com/researchpapers.cfm
      >
      > "What We're Learning About Visitors From Websites"
      >
      > Overview: This paper is based on a similarly titled presentation
      which has
      > been given in several locations in the US and Canada in 2003 and
      early 2004,
      > and is based on research on visitors and their needs on websites.
      The
      > specific research on which this paper is based began in 1998, is
      ongoing,
      > and includes studies of eCommerce, eLearning, Infotainment and
      Personal
      > websites targeting a variety of demographics (male, female, ages
      from
      > 15-85yo, various vocational, educational and income backgrounds).
      The
      > research itself was performed using both NextStage Evolution's
      (NSE)
      > proprietary Evolution Technology (ET) and through visitor
      interviews and
      > correspondence with website owners, visitors and designers.
      Research on the
      > principles involved in ET began in 1987 and is ongoing.
      Development of ET
      > itself began in 1991 and is ongoing.
      >
      > Evolution Technology is based on studies and research in some 120
      > disciplines in four major fields; Anthropology, Linguistics,
      Mathematics and
      > NeuroScience. Starting in 1991, eight basic tests have been
      performed and
      > repeated at regular intervals in order to insure ET's being
      calibrated for
      > the current web-browsing population. These eight tests include...
      >
      >
      > Matt Van Wagner
      >
      > <><><><><><><><><><><><><><><><><><><>
      > Matt Van Wagner matt@f...
      > President 603-557-7504
      > Find Me Faster Fax 925-666-1434
      > 80 Stillwater Drive
      > Nashua, NH 03062
      > <><><><><><><><><><><><><><><><><><><>
      >
      >
      > -----Original Message-----
      > From: Debora Geary [mailto:dgeary@f...]
      > Sent: Friday, February 18, 2005 3:55 PM
      > To: webanalytics@yahoogroups.com
      > Subject: [webanalytics] Gender differences in visitor behavior?
      >
      >
      >
      >
      > OK, more specific question this time. There is lots of evidence
      > that men and women respond to marketing in some measurably
      different
      > ways. I assume this means we tend to browse the web differently
      > too. Is there anything out there that looks at this from a web
      > analytics perspective? Do any of you have anecdotal evidence of
      how
      > a primarily male or primarily female site audience or visitor
      > segment behaves differently?
      >
      > Debora
      >
      >
      >
      >
      >
      >
      > ---------------------------------------
      > Web Metrics Discussion Group
      > Moderated by Eric T. Peterson
      > Author, Web Analytics Demystified
      http://www.webanalyticsdemystified.com
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