1587Re: Gender differences in visitor behavior?
- Mar 1, 2005Thanks Matt. My graduate degree is actually in Human Evolution, so
I'm fascinated to see someone applying offshoots of that field to
--- In firstname.lastname@example.org, "Matt Van Wagner" <matt@f...>
>for SES NYC
> Sorry not to respond to your question earlier. Been preparing
> where I am looking forward to meeting everyone and joining the newWAA.
> A company I am very familiar with, Next Stage Evolution Analytics,
> research available (see description below) on gender experience onthe web.
> The CRO, Joseph Carrabis, whom you may recognize from the 90's (ifyou are
> of a certain age, I guess) as one of the leading authors ofcomputer
> programming texts, has done unbelievable work in this area.which has
> Go to http://www.nextstagevolution.com/researchpapers.cfm
> "What We're Learning About Visitors From Websites"
> Overview: This paper is based on a similarly titled presentation
> been given in several locations in the US and Canada in 2003 andearly 2004,
> and is based on research on visitors and their needs on websites.The
> specific research on which this paper is based began in 1998, isongoing,
> and includes studies of eCommerce, eLearning, Infotainment andPersonal
> websites targeting a variety of demographics (male, female, agesfrom
> 15-85yo, various vocational, educational and income backgrounds).The
> research itself was performed using both NextStage Evolution's(NSE)
> proprietary Evolution Technology (ET) and through visitorinterviews and
> correspondence with website owners, visitors and designers.Research on the
> principles involved in ET began in 1987 and is ongoing.Development of ET
> itself began in 1991 and is ongoing.Mathematics and
> Evolution Technology is based on studies and research in some 120
> disciplines in four major fields; Anthropology, Linguistics,
> NeuroScience. Starting in 1991, eight basic tests have beenperformed and
> repeated at regular intervals in order to insure ET's beingcalibrated for
> the current web-browsing population. These eight tests include...different
> Matt Van Wagner
> Matt Van Wagner matt@f...
> President 603-557-7504
> Find Me Faster Fax 925-666-1434
> 80 Stillwater Drive
> Nashua, NH 03062
> -----Original Message-----
> From: Debora Geary [mailto:dgeary@f...]
> Sent: Friday, February 18, 2005 3:55 PM
> To: email@example.com
> Subject: [webanalytics] Gender differences in visitor behavior?
> OK, more specific question this time. There is lots of evidence
> that men and women respond to marketing in some measurably
> ways. I assume this means we tend to browse the web differentlyhow
> too. Is there anything out there that looks at this from a web
> analytics perspective? Do any of you have anecdotal evidence of
> a primarily male or primarily female site audience or visitorhttp://www.webanalyticsdemystified.com
> segment behaves differently?
> Web Metrics Discussion Group
> Moderated by Eric T. Peterson
> Author, Web Analytics Demystified
> Yahoo! Groups Links
- << Previous post in topic Next post in topic >>