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15181Endeca & Paid Search

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  • ebeth777
    Jan 31, 2008
      Does anyone use Endeca’s SEM Module? If so â€" I would love to learn
      more about how it’s helped your Paid Search program. (I can see the
      benefit for SEO â€" but I’m not clear on Paid Search.) Specifically -
      we’re evaluating bid management tools and it seems like there is some
      overlap in capabilities.

      Second, do you know if there are any benefits to your Paid Search
      program if you have Endeca â€" but don’t buy the Paid Search Module?