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13776RE: [webanalytics] SEM - PPC Management Tools

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  • Michael Summar
    Nov 1, 2007
      I agree that the company "stands alone", but 360i were the initial investors
      in SearchIgnite and "own" (whatever that means) the company as well. If you
      ever visited the old Atlanta office down near Emory University and almost
      literally down in a hole down by the train tracks, both 360i and
      SearchIgnite shared office space. They in fact share office space now in
      midtown Peachtree City. It isn't a bad thing. The tool gets flushed out
      with an excellent knowledge base and I would highly recommend both firms.
      Disclaimer: I've used both firms together and separately in the past as well
      as having interviewed for a 360i position that also included SearchIgnite
      CEO Roger Barnette (great guy by the way).


      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On
      Behalf Of Jodi McDermott
      Sent: Wednesday, October 31, 2007 7:16 PM
      To: webanalytics@yahoogroups.com
      Subject: Re: [webanalytics] SEM - PPC Management Tools


      I don't believe that 360i owns Search Ignite. They are a stand alone
      software company that 360i uses heavily. Unless something has changed
      recently (which their web site doesn't indicate).

      Regardless - they are still a great company to take a look at.


      On 10/30/07, Michael Summar <michaelsummar@
      <mailto:michaelsummar%40yahoo.com> yahoo.com> wrote:
      > I would also highly recommend SearchIgnite. The references from one site
      > to
      > the other are not easily found any more, but SearchIgnite is owned by 360i
      > so the knowledge base surrounding to the tool is there as well.
      > _____
      > From: webanalytics@ <mailto:webanalytics%40yahoogroups.com>
      yahoogroups.com <webanalytics%40yahoogroups.com>[mailto:
      > webanalytics@ <mailto:webanalytics%40yahoogroups.com> yahoogroups.com
      <webanalytics%40yahoogroups.com>] On
      > Behalf Of Jodi McDermott
      > Sent: Tuesday, October 30, 2007 7:47 AM
      > To: webanalytics@ <mailto:webanalytics%40yahoogroups.com> yahoogroups.com
      > Subject: Re: [webanalytics] SEM - PPC Management Tools
      > Hi John
      > I would recommend taking a look at Search Ignite. They are an Atlanta
      > based
      > firm that helps you manage keyword optimization and bid management for all
      > three (or more) major search engines through one interface. They also
      > allow
      > you to do A/B testing of copy and landing pages straight through their UI.
      > You should check them out.
      > Good luck!
      > Jodi
      > On 10/29/07, John Allen <john.e.allen@ <mailto:john.e.allen%40gmail.com>
      > gmail.com> wrote:
      > >
      > > I am looking for a good PPC management tool.
      > >
      > > I manage a 5000+ word PPC campaign for a company. I have access to
      > > Omniture's SerachCenter, but while the conversion reporting is there,
      > > editing campaigns is cumbersome.
      > >
      > > I primarily use Google's AdWord Editor to manage keywords, ads and
      > > URLs and use Google's on-line tools to evaluate ad and keyword
      > > performance.
      > >
      > > Issues:
      > >
      > > - I am lloking for a unified tool for evaluating/managing keywords
      > > and PPC campaigns across Google/MSN/Yahoo.
      > >
      > > - I am looking for something that includes conversion tracking not
      > > just click performance and am willing to pay for the right tool (SAAS
      > > is fine).
      > >
      > > I used BidMaximizer a couple of years ago, but it wasn't the right
      > > tool for campaigns this large.
      > >
      > > Any recommendations??
      > >
      > >
      > >
      > [Non-text portions of this message have been removed]
      > [Non-text portions of this message have been removed]

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