12826RE: [webanalytics] Re: Why do web analysts switch packages?
- Sep 4, 2007In my experience, the most pressure to switch comes either from new
exec's that are used to a different tool, or some buzz is floating
around about a new or different product.
I went to vendor's conference three or four years ago, and one of the
panelists asked his fellow users to raise our hands if our
implementation was over a year old. To those 10 or 15 percent of
respondents he grinned and said, "feels good, doesn't it?" I don't think
that statement was a validation of the specific vendor we were all
using, but more as a commentary on our profession. There is tremendous
value in sticking with the system you've got. Being able to product
baselines and benchmarks at any time for almost any user activity on our
site is critical for developing new tests. We're tweaking our capture
methods all the time to bring into focus pieces about which we've only
had partial, "blurry" data. But thankfully we've never had to start
One of my most valuable contributions to my current company has been
dealing with the buzz surrounding an alternate solution by saying,
"Sounds like a great idea. Let me put it on the shelf for you."
PS. Please ignore this message if you're a vendor. Give us better tools
or we'll jump ship this second! :-)
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