11693Re: [webanalytics] Re: Relationship between page load time and drop-off rate?
- Jul 7, 2007When I start thinking about page load time, I think they have two dimensions
to be looked at.
1. Actual page load time
2. Perceived page load time by users
Is anyone aware if we can actually reduce drop off by reducing 'perceived
page load time' then actual page load time.
On 7/6/07, Apurba Sen <sensession@...> wrote:
> Absolutely on the mark Pedro.
> Important elements should be called first..then the corresponding ads..the
> basic idea of progressive download of a page.:-)
> On 7/5/07, Pedro <pedro@... <pedro%40sostreassoc.com>> wrote:
> > Some recent data I saw from a B2C website that I worked with found
> > that 4 seconds was the tipping point.
> > You lost a large percentage of your users at the 4 second mark. The
> > interesting thing to note was that optimizing a page from a 10 seconds
> > load time to 6 seconds made almost no difference, whereas
> > optimizations from 6 seconds to 4 seconds had a huge impact.
> > Then there's the issue of perceived load time vs. actual load time. If
> > pages load important elements very quickly, users didn't seem to have
> > a problem waiting longer for the full page to load.
> > Hope that helps a little bit.
> Apurba Sen
> Product Development
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