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11593RE: [webanalytics] Relationship between page load time and drop-off rate?

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  • Tim Wilson
    Jul 2 7:06 AM
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      Hmmm. These articles both seem pretty thin when it comes to any data to validate the theory.

      To me, it’s always seemed like page load time would be a much bigger deal for sites where there are lots of other alternative sites that can be expected to offer largely similar content: cnn.com vs. msnbc.com, lowes.com vs. homedepot.com, espn.com vs. sportsillustrated.cnn.com. In a B2C world, for sites that I’m going to get into a pattern of visiting, persistently slow load times are going to drive me to look elsewhere. In the B2B world – higher price point products/services, more niches, longer buying cycle – it seems like small changes in page load times would not have much of an impact. I would happily wait for 10 seconds for a www.webanalyticsassociation.org <http://www.webanalyticsassociation.org/> page to load (not that it takes that long!).

      It’s an interesting challenge for folks on the IT side of the house – new functionality rolling out that may require more server crunching to deliver it. How much $$$ should they spend to maintain or reduce load times in the light of new functionality (that, presumably, adds more value for the visitor)?

      (Sorry, Michelle – I don’t have an answer by any means…but I’d love to see some insights on this from this group!)



      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On Behalf Of Apurba Sen
      Sent: Sunday, July 01, 2007 4:50 AM
      To: webanalytics@yahoogroups.com
      Subject: Re: [webanalytics] Relationship between page load time and drop-off rate?

      Hey Michelle,

      Reminds me of 8 second rule :) i.e if users have to wait longer than 8
      seconds to download a Web page, they will go elsewhere.So any page load time
      greater than or equal to 8 sec should ideally mean 100 % drop off :)

      Some related links:

      http://en.wikipedia.org/wiki/Network_performance <http://en.wikipedia.org/wiki/Network_performance>
      http://www.pcmag.com/encyclopedia_term/0,2542,t=8-second+rule&i=37197,00.asp <http://www.pcmag.com/encyclopedia_term/0,2542,t=8-second+rule&i=37197,00.asp>


      On 6/28/07, Michelle Runyan <michelle.runyan@... <mailto:michelle.runyan%40ni.com> > wrote:
      > Has anyone done analysis or seen data that shows the relationship
      > between load time and drop-off rate? I have seen a few reports that
      > present what people say they are ok with (for example
      > http://www.akamai.com/dl/reports/Site_Abandonment_Final_Report.pdf <http://www.akamai.com/dl/reports/Site_Abandonment_Final_Report.pdf> ),
      > but the real value is in what the data says.
      > We have tried analyzing our raw data and can't find a wide enough
      > spectrum of load times to derive that X% drop off at 3-4 seconds and X%
      > drop off at 5-6 seconds ...
      > If you have any thought or ideas please let me know.
      > Thanks,
      > Michelle

      Apurba Sen
      Product Development
      रेडीफ़.कॉम इंडिया लिमिटेड
      http://apurba.rediffiland.com <http://apurba.rediffiland.com>
      Phone :91-22 2444 9144 * 313
      GSM :91-98670- 85718

      "Champions aren't made in the gyms. Champions are made from something they
      have deep inside them -- a desire, a dream, a vision."

      --Muhammad Ali

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