11588Re: [webanalytics] Relationship between page load time and drop-off rate?
- Jul 1, 2007On 7/2/07, Jared M. Spool <jspool@...> wrote:
> On Jul 1, 2007, at 5:49 AM, Apurba Sen wrote:That's not what that article states.
> > Reminds me of 8 second rule :) i.e if users have to wait longer than 8
> > seconds to download a Web page, they will go elsewhere.So any page
> > load time
> > greater than or equal to 8 sec should ideally mean 100 % drop off :)
> Except the "8-second rule" is a complete fabrication with no basis in
> actual user behavior.
> Turns out that users will wait for very long times, *if* they think
> they are going to complete their tasks. Not only will they wait,
> they'll rate the site as being fast.
The article is talking about a hypothesis of "sites with faster
download times would be more usable than slower sites".
Nothing to do with abandonment - which was the original question.
While I don't have anything concrete to hand, our own internal
analytics & testing has shown that when we decreased the speed of each
page load from ~ 5-7 seconds down to sub second, we did get a quite
respectable increase in traffic. Something like 20-50% more from
Being able to survive all the idiots who would spider us into oblivion
was an obvious benefit to usability and reducing abandonment for our
*other* users. ;-)
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