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11172RE: [webanalytics] Information on Marketing Evolution

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  • Andy Fisher
    Jun 1, 2007
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      I have worked with Marketing Evolution (and most other media mix vendors
      - MMA, IRI, Nielsen, Accenture, Ipsos, random boutiques, etc) on
      numerous occasions. Marketing Evolution is one of the best in the
      business. Definitely a recommended vendor.

      Additionally their founder, Rex Briggs, is one of the most knowledgeable
      people in the space. You can see his recent book (co-written with Greg
      Stuart - formerly with the IAB) here:


      If you contact me off list, I'd be happy to go into greater detail about
      methodologies, implementation, etc.


      Andy Fisher
      Analytics Director
      Avenue A | Razorfish


      From: webanalytics@yahoogroups.com
      [mailto:webanalytics@yahoogroups.com] On Behalf Of Sikora, Kerry
      Sent: Friday, June 01, 2007 12:02 PM
      To: webanalytics@yahoogroups.com
      Subject: [webanalytics] Information on Marketing Evolution


      I was wondering if anyone in the group has worked with Marketing
      Evolution to get an uber view on the effectiveness of your full
      marketing mix, not just online.

      Kerry Sikora

      [Non-text portions of this message have been removed]

      [Non-text portions of this message have been removed]
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