"A Scanner Darkly" Movie Trailer To World Premiere On Amp'd Mobile
Handsets
Warner Bros. ( United States) - February 13, 2006


http://get.ampd.com/

THEY ARE WATCHING. THEY ARE RECORDING. NOW THEY ARE ON CELL PHONES.


Los Angeles - February 13, 2006 - For the first time ever, mobile
customers in the U.S. get the first look at a feature film trailer
before it hits theaters or the web. Warner Independent Pictures will
debut its trailer for "A Scanner Darkly" on Amp'd Mobile handsets
beginning today.

The trailer premiere will give Amp'd Mobile subscribers an advanced
look at this highly anticipated new film starring Keanu Reeves,
Robert Downey Jr., Woody Harrelson, Winona Ryder and Rory
Cochrane. "A Scanner Darkly" is set in suburban Orange County ,
California in a future where America has lost the war on drugs. When
one reluctant undercover cop (Reeves) is ordered to start spying on
his friends, he is launched on a paranoid journey into the absurd,
where identities and loyalties are impossible to decode. It is a
cautionary tale of drug use based on the novel by Philip K. Dick.

Found on the Amp'd Live deck as a stand-alone "A Scanner Darkly"
entertainment channel, the full-length theatrical trailer will
appear on Amp'd Mobile handsets through the film release July 7. As
additional promotional mobile content is created for the film it
will be added to the channel.


"The audience for films like this is technologically light years
ahead of most," said Laura Kim, EVP of marketing and publicity at
Warner Independent Pictures. "And if you know anything about 'A
Scanner Darkly' and Philip K. Dick, who also wrote Blade Runner ,
this partnership is a really cool way to let people know about the
film."


"We've made a commitment to deliver a wide range of exclusive,
coveted entertainment video that's optimized for our broadband
wireless service ," said Seth Cummings, senior VP, content and
Internet services. "We're thrilled to be building a relationship
with Warner Independent Pictures. We know this film in particular
will be intriguing to our members."

Releasing this summer, "A Scanner Darkly" was written for the screen
and directed by Richard Linklater. Like a graphic novel come to
life, the film uses live action photography overlaid with an
advanced animation process (interpolated rotoscoping) to create a
haunting, highly stylized vision of the future. The technology,
first employed in Linklater's 2001 film "Waking Life," has evolved
to produce even more emotional impact and detail.


About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company
for youth, young professionals and early adopters, and the only 3G
carrier in the US specifically targeting youth and young
professionals. By leveraging the power of broadband wireless (EVDO),
Amp'd offers traditional services such as voice and text within a
completely fresh user interface designed specifically for
the "mobile graduate" and third-generation (3G) technology. With a
myriad of customizable options to meet each person's individual
needs, as well as strategic alliances with top entertainment
properties MTVN and Universal Music Group, Amp'd brings a more
relevant, personal experience to the wireless lifestyle with unique
music, video, community, entertainment, sports and gaming offerings
divided into various channels for quick and easy access. Offered
nationwide, more information can be found at www.ampd.com.