Re: Simplified logo concept
- On Wed, Jul 10, 2013 at 12:22:58PM +0200, James Beck wrote:
> >- Why a slab serif, and why a *slanted* slab serif? For me, thatIn general i don't care about the icon, but:
> > contradicts the simplicity of the design; you’re whispering with
> > colors and screaming with the font.
> I used a slab serif to acknowledge the history of Vim running in a terminal.
> The reason I used italics is precisely to "scream". I wanted the logo to be
> punchy and sharp. In fact, I quite like the "whisper with color, scream with
> the font" description. :) If I had a concern, it was about not being punchy
> enough with the type logo.
> I initially started with other fonts, but nothing felt "vim" about it to me.
> The old logo is also serifed, so I think some continuity helps.
> >- Lowercase initial is trendy; but is that really Vim? I wonder
> > whether all-uppercase wouldn’t be better.
> I tried that too. This font seemed to be designed around the interaction of
> lower-case letters. It looked too blocky and strained in all-caps.
> Mixed-case was an option, but it created awkward interactions with other
> design elements (the diamond, in this case).
> >As far as I’m concerned, I’d like a simple logo in a simple
> >yet stately font: a humanist serif or even Roman capitals like Trajan.
> >After all “Vim” is the accusative of “vis”, meaning “strength, power”,
> >and all those kinds of properties you associate with our favorite text
> >editors (and tyrants, too). If the green diamond must be kept in the
> >background, though, that really makes things hard.
> For me, the green diamond is one of the more important parts of the
> identity. The slab serif is almost secondary to the green diamond.
> >Thank you James for launching the idea and submitting proposals (I
> >hope my criticism wasn’t too unpleasant).
> Not at all; I appreciate your feedback. I think the design I submitted works
> really well, but that doesn't mean we can't improve it.
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- these day 'geeks' are not the geeks from the past
- geeks can like nice and simple logos
- a simple sleek logo could attract younger people
- On 10:41 Fri 08 Nov , Lucas Tadeu Teixeira wrote:
> James Beck said:Let me vote for the new logo too. I agree that a new look is a good
> > What are your thoughts?
> I really liked the 8-bit icon. That green looks pretty nice.
> But maybe the logo needs
> shawn wilson said:
> > I would also like to see the web site maintained as a public repo.
> That would be nice. The website could [certainly] use some sort of refactoring / redesign.
> Lucas Tadeu Teixeira
> University of Campinas
idea (also for the web site).
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