RE: DE-LURKING TO ....
- How Apple of them to restrict the flow of information and make your social issue a proprietary thing that will insure that the video only plays to people who are already down with your cause.
If you want impact release it freely everywhere with links pointing to "behind the scenes" or bonus footage and collect the email addresses for that content.
So, you should first decide what the goal of this video is.
If it is to bring an issue to "the masses" ... restricting it to Your Site with a sign up prerequisite will be a complete failure unless you include scantily clad teenage bikini girls dropping Mentos into coke bottles aimed at cute kittens intercut with babies laughing. etc etc.
If the goal is to only reach those who are openly gay....
Ok, I still don't like the proprietaryness of it but this tactic could work.
IF those signing up understand that the video release "to the world" is in 2 weeks and that it's kind of a "Coming Out" party that they can all participate in by spreading the video as widely as possible at that time. It could create buzz/hype... also something Apple is good at. LOL
So unfortunately I see both sides.
MESSAGES IN THIS DIGEST (5 MESSAGES)
1a. De-lurking to see if y'all can help solve a problem - Trump
Apple's  From: Jeffrey Taylor 1b. Re: De-lurking to see if
y'all can help solve a problem - Trump Appl From: Adam Warner 1c.
Re: De-lurking to see if y'all can help solve a problem - Trump
Appl From: apperceive 1d. Re: De-lurking to see if y'all can
help solve a problem - Trump Appl From: apperceive 1e. Re:
De-lurking to see if y'all can help solve a problem - Trump Appl
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DE-LURKING TO SEE IF Y'ALL CAN HELP SOLVE A PROBLEM - TRUMP APPLE'S
POSTED BY: \"JEFFREY TAYLOR\" THEJEFFREYTAYLOR@...
Wed Feb 29, 2012 3:46 pm (PST)
Hi everyone -
I'm delurking after a long while to see if anyone has any ideas about
problem I'm working on with the SF Gay Men's Chorus (SFGMC).
The chorus is headed to Skywalker Sound to record an "It Gets Better"
project song written expressly for us by Broadway composer Steven
A team of 4 Apple videographers and editors are filming it, a la "We
The World" and will release the video on the same night the song is
premiered on March 20 in concert.
The Director of Video at Apple, who is also a singing member of the
is also relaunching the SFGMC website, and want to build up our
list. He is strongly considering putting the new video, which should
good coverage on the SFGMC site only and wants people who provide
addresses to our list to be able to see the video for the first two
Our mailing list is in need of a boost, but I think this is an awful,
idea to require people to provide data to see content. Not being able
embed will also hamper the viral-ness of the video, as bloggers and
sites won't share it.
So the question is: What's the alternative. He doesn't want to put
links over the video, and he is open to a solution that at least
some traffic to the new SFGMC site and gets people to opt in to our
list. Any ideas? I will fully credit you if you come up with an idea
Jeffrey from Paris, now in SF
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