Re: Companies Offering Dynamic Ad Insertion for Audio Podcasts
- Correct. We have a library of more than 250 episodes, most of it is evergreen content. Our statistics show listeners are continually downloading all of our episodes, not just the most current ones. I'm familiar with the advertising model you mentioned, however it's generally a much more compelling sell for us to tell advertisers their commercials will be automatically inserted into all 250 episodes, as opposed to the most recent ones. However, they would still have the option of inserting their commercials in specific episodes, if that's what they prefer. My experience has been the larger advertisers don't want old ads running on older shows, since their advertising message could become outdated.
--- In email@example.com, "Richard Amirault" <ramirault@...> wrote:
> ----- Original Message -----
> From: "Sunny Gault"
> > Can anyone recommend companies that currently offer dynamic ad insertion
> > for audio podcasts? I'm having a hard time finding information online.
> > More specifically, I'm looking for a company where I can upload episodes
> > and store them, enter the times when the commercials should begin and have
> > complete control over how many commercials are inserted and where. I don't
> > need a company that find sponsors, we can find the sponsors on our own. I
> > just need someone to handle the process of storing the shows and ensuring
> > our commercials hit at the appropriate times. And they should also provide
> > good statistics on downloads/demographics and have good customer service.
> > Seems like that's hard to come by these days...
> So if I understand this correctly ....
> You want to sell commercial time on your podcast, but these commercials will
> run on *all* your podcasts for x amount of time. After that time they will
> no longer be played on your podcasts.
> This seems to be different from the way most folks do it. They sell
> commercials. They insert those commercials onto their podcast episode by
> episode. And those commercials STAY on those episodes forever (as long as
> they can be downloaded at least)
> Richard Amirault
> Boston, MA, USA