Re: Any data on traffic?
Again, thanks for the link. Like you said, there is a difference in commercial advertising and infomercial. I produce the latter because I can incorporate my broadcasting experience in this and I feel that personal approach where the client meets the business owner is more powerful when it comes to small businesses (my target customers).
Yes, there is some information in the research that I could use when talking to clients how online video is going to impact their business. However, even in this study they agree that there is not enough research done in terms of numbers how having a video on the website will increase traffic and sales. I hope this data will be available next year as it's very much needed for us, who produce videos, and for those who consider having videos produced for them.
Anyway..thank you again.
--- In firstname.lastname@example.org, Mark Villaseñor <videoblogyahoogroup@...> wrote:
> Loreta Tarozaite: "Does anybody by any chance know how to find data or any
> research that might have been done about how video helps increase business
> and draw traffic."
> Check out the BrightRoll Study completed earlier this year (click this link
> for an overview: http://tinyurl.com/BrightRollStudy). Check out the whole
> study at: http://tinyurl.com/BrightRollStudy2
> This material may not be what you're looking for specifically, but I think
> you may find enough correlating data to support reasonable conclusions...
> Well, maybe maybe not; depending how one chooses to views it. :D
> All-in-all I think you may find little effective difference between
> conventional "commercial" (spot) advertising, and longer run programming
> similar to infomercials. The real trick, however, is to SELL something
> without appearing as though you're selling something... But I digress.
> Happy Trails,
> Mark Villaseñor,
> Canine Adventures For Charity - sm