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Re: A Video Middle Class?

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  • Bill Cammack
    ... http://arstechnica.com/news.ars/post/20070923-barrier-bustin-internet-may-lead-to-a-music-industry-middle-class.html ... I think the problem with this
    Message 1 of 24 , Sep 27, 2007
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      --- In videoblogging@yahoogroups.com, "Jay dedman" <jay.dedman@...> wrote:
      >
      > I just read this good blog post:
      >
      http://arstechnica.com/news.ars/post/20070923-barrier-bustin-internet-may-lead-to-a-music-industry-middle-class.html
      >
      > The premise is that there is a burgeoning class of musicians are
      > forming direct relationships with their fans. This cuts out the
      > agency middle men...and all the high costs of promotion. Independent
      > musicians can then hope to make a living by selling their own music
      > and doing live performances.
      >
      > Reading the article, I wonder if you could apply the same logic to
      > online video. Do independent video makers need to rely on advertising
      > models....continuing the same relationship to a bloated middle man? Or
      > will a different relationship develop between people watching and the
      > people who make the stuff they want to watch?
      >
      > jay

      I think the 'problem' with this concept is that there's a difference
      between how music is consumed and how video is consumed.

      I think the only way a video maker could pull something like this off
      would be to already have a base of people interested in their videos
      enough to chip in to pay for the costs of creating and distributing
      that video. Kind of like the idea you were talking about that said
      something like 800 people paying $5 each.

      http://foureyedmonsters.com has been doing really progressive stuff
      with online distribution and promotion. Check out their tutorial:
      http://foureyedmonsters.com/category/tutorial/ .

      Granted, they're talking about a feature-length film, but I would
      assume the same concepts would apply to shorter internet productions.

      --
      Bill
      http://billcammack.com

      > --
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