Rocketboom to Auction Advertising Time on Ebay?
- Interesting concept....
- Sorry, Kunga... my point being that their reserve could be MUCH higher
than a measly $15,000.
--- In email@example.com, "Ms. Kitka" <mskitka@...> wrote:
> Actually, Kunga, if you take into account Andrew's post saying that
> they were looking at CPMs of $50-150/episode
> (http://groups.yahoo.com/group/videoblogging/message/32269), that
> would be approximately:
> $50 CPM x 200 (ie. 200 thousand viewers) = At least $10,000/episode
> $10,000/episode x 5 days = $50,000/week
> $50,000 x 52 weeks = $2,600,000/year
> Which means...
> $50-150 CPM = $2,600,000-7,800,000/year
> That's even more than what Jeff Jarvis from BuzzMachine.com quoted to
> the New York Times a couple of months ago. He originally mentioned
> that RB could sell ads for approximately $8,000/show and make a
> $2,000,000 annual salary.
> Of course, if RB wanted to do this full time they may need to hire a
> small ad production team to keep putting out innovative content. This
> won't be a problem if they are able to establish a steady paycheck.
> Heck, I know I'd quit my day job and live off peanuts to join a team
> like that...
> As always, wishing them luck in their future endeavors.
> --- In firstname.lastname@example.org, Kunga <kunga@> wrote:
> > According to the CBS interview last August, the space of a 15 second
> > ad is worth about $750,000 a year now @ 150,000 circulation. So
> > reserve should be about $15,000 for a week of 15 second or $30,000
> > for a week of 30 second ads, perhaps $60,000 for a one minute ad x
> > I imagine they will produce length according to how high the winning
> > bid is.
> > --
> > Taylor Barcroft http://www.blogger.com/profile/11159903
> > New Media Publisher, Editor, Video Journalist, Podcaster, Futurecaster
> > Santa Cruz CA, Beach of the Silicon Valley
> > URL http://FutureMedia.org
> > RSS http://feeds.feedburner.com/FutureMedia
> > iTunes http://tinyurl.com/8ql87
> > On Feb 2, 2006, at 10:17 AM, Pete Prodoehl wrote:
> > > Ms. Kitka wrote:
> > >> I don't know, Edmund, what ads would they show for your money
> > >> the REST of your birthday week? It's funny because my
> > >> the 13th and I was planning on being the first to place a bid to
> > >> advertise on Rocketboom (as a supportive gesture, of course,
> > >> that I wouldn't actually win by only bidding $1000), but now that
> > >> it's
> > >> up to $15,000.00, it's not a wise gamble for me anymore.
> > >
> > > The top bid right now is US $14,999.99 but it also says "Reserve
> > > not met"
> > >
> > > Andrew, I'm guessing you do not want to reveal the reserve price?
> > >
> > > Everyone else, care to guess what it is? ;)
> > >
> > >
> > > Pete
> > >
> > > --
> > > http://tinkernet.org/
> > > videoblog for the future...