[transport-communications] SEPTA to Offer Daily Transit Newspaper to Riders
- Here's an interesting example of a transit agency communicating information
to its passengers. While I know of other transit agencies which provide free
publications on a monthly basis, is anyone aware of a similar daily
SEPTA to Offer New, Free `Metro' Daily Transit Newspaper to Riders
PHILADELPHIA, Oct. 7 -- SEPTA will offer riders a brand new way to discover
exciting information about SEPTA services amid local, regional, national and
international news through the new and free Metro daily newspaper that will
be published Mondays through Fridays and distributed throughout the SEPTA
system beginning in January.
The Metro will be a tabloid-size newspaper published by Metro International,
under contract with SEPTA. In addition to the news of the day, each issue
will include a special SEPTA News page with information about SEPTA services.
Metro International will be responsible for publishing, printing, sale of
advertising and distribution. SEPTA will share in the advertising revenue.
About 110,000 copies of the newspaper will be published and distributed daily
by 5 a.m. so that they will be available to SEPTA riders throughout the day.
The venture marks the first time that a daily newspaper will be published
especially for a transit system in the United States. Metro International
currently publishes daily transit newspapers in Stockholm, Gothenberg,
Prague, and Budapest.
"The SEPTA Five Year Plan for Strategic Change calls for improved
communications with our riders and the new transit newspaper is designed
especially to meet the needs of daily passengers," said SEPTA General Manager
John K. Leary Jr. "It will offer us an opportunity to directly provide
riders with the information that they need to know to better use our services
including information about new routes, planned changes in scheduled
services, and updates on our efforts to meet their daily transportation
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