The Yes Men's Mike Bonanno on "culture Jamming" Sun (2/4)
- PLEASE FORWARD to anyone you think may be interested:
The Sanctuary for Independent Media is excited to have Mike Bonanno
of The Yes Men kicking off the "Be The Media" Workshop Series this
Sunday (2/4) from 1-5 PM!
He'll be sharing some of his renowned strategies for getting
mainstream media coverage of his pranks, which range from the Barbie
Liberation Organization (switching voice boxes of GI Joe and Barbie
dolls and putting them back on store shelves to shine light on gender
stereotypes in the toy industry) to his satirical impersonation of
"suits" at World Trade Organization meetings (as documented in the
recent motion picture "The Yes Men"). For more details on Mike's
This hands-on workshop is called "The Theory and Practice of Culture
Jamming"; the $40 registration can be handled online (www.hmIMC.org)
or by phone (518-207-6264). Feel free to call that number or email
hmIMC@... for more information!
"Culture jamming is the act of transforming existing mass media to
produce negative commentary about itself, using the original medium's
communication method. It is a form of public activism which is
generally in opposition to commercialism, and the vectors of
corporate image. The aim of culture jamming is to create a contrast
between corporate image and the realities of the corporation. This is
done symbolically, with the "detournement" of pop iconography.
It is based on the idea that advertising is little more than
propaganda for established interests, and that there is a lack of an
available means for alternative expression in industrialized nations.
Culture jamming is a resistance movement to the hegemony of popular
culture, based on the ideas of "guerrilla communication".
Culture jamming's intent differs from that of artistic appropriation
(which is done for art's sake) and vandalism (where destruction or
defacement is the primary goal), although its results are not always
so easily distinguishable." (http://en.wikipedia.org/wiki/
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