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The Yes Men's Mike Bonanno on "culture Jamming" Sun (2/4)

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  • Steve Pierce
    PLEASE FORWARD to anyone you think may be interested: The Sanctuary for Independent Media is excited to have Mike Bonanno of The Yes Men kicking off the Be
    Message 1 of 1 , Feb 1 6:43 AM
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      PLEASE FORWARD to anyone you think may be interested:


      The Sanctuary for Independent Media is excited to have Mike Bonanno
      of The Yes Men kicking off the "Be The Media" Workshop Series this
      Sunday (2/4) from 1-5 PM!

      He'll be sharing some of his renowned strategies for getting
      mainstream media coverage of his pranks, which range from the Barbie
      Liberation Organization (switching voice boxes of GI Joe and Barbie
      dolls and putting them back on store shelves to shine light on gender
      stereotypes in the toy industry) to his satirical impersonation of
      "suits" at World Trade Organization meetings (as documented in the
      recent motion picture "The Yes Men"). For more details on Mike's
      work: www.TheYesMen.org

      This hands-on workshop is called "The Theory and Practice of Culture
      Jamming"; the $40 registration can be handled online (www.hmIMC.org)
      or by phone (518-207-6264). Feel free to call that number or email
      hmIMC@... for more information!

      From wikipedia:

      "Culture jamming is the act of transforming existing mass media to
      produce negative commentary about itself, using the original medium's
      communication method. It is a form of public activism which is
      generally in opposition to commercialism, and the vectors of
      corporate image. The aim of culture jamming is to create a contrast
      between corporate image and the realities of the corporation. This is
      done symbolically, with the "detournement" of pop iconography.

      It is based on the idea that advertising is little more than
      propaganda for established interests, and that there is a lack of an
      available means for alternative expression in industrialized nations.
      Culture jamming is a resistance movement to the hegemony of popular
      culture, based on the ideas of "guerrilla communication".

      Culture jamming's intent differs from that of artistic appropriation
      (which is done for art's sake) and vandalism (where destruction or
      defacement is the primary goal), although its results are not always
      so easily distinguishable." (http://en.wikipedia.org/wiki/
      Culture_jamming)

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