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NEWS: Disney bans junk-food advertising on children's programs

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  • YPMN
    LOS ANGELES --- The Walt Disney Co. has become the first major media company to ban junk-food advertising on programming that targets children. Building on a
    Message 1 of 1 , Jun 7, 2012
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      LOS ANGELES — The Walt Disney Co. has become the first major media company to ban junk-food advertising on programming that targets children.

      Building on a healthful-foods initiative in its theme parks, Disney imposed new standards for food and beverages advertised on Disney XD and during the Saturday morning programs on Disney-owned ABC television stations. Disney Channel and Disney Junior, which are not ad-supported but receive brand sponsorships, would also be covered under the nutrition guidelines, officials said.

      Kantar Media, a research firm specializing in advertising, estimated the total amount of ad spending for this kind of advertising on Disney-owned channels and Saturday morning children’s programming on ABC totaled $7.2 million in 2011.

      full article


      Additional article:

      Don't Expect Kids' Networks to Follow Disney on Food Ads


      Walt Disney Co.'s new restrictions on food advertising to children may increase attention to healthy eating and enhance the company's brand, but don't look for them to spur new ad policies elsewhere in kids' TV.

      The media giant said Tuesday that it will no longer accept sponsorships or advertisements for foods that don't meet certain guidelines for Disney Channel, Disney XD, Saturday-morning programming on ABC-owned stations, kids' radio and its online properties. While all eyes are now on Nickelodeon, Cartoon Network and The Hub to follow suit, none of the new networks gave any indication that they are prepping their own new guidelines for food and drink ads.

      Source: http://adage.com/article/media/expect-kids-networks-follow-disney-food-ads/235192/


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