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MAGIC officially launched on November 24th, 2002

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  • cschuepp@unicef.org
    UNICEF Brings MAGIC to the International Emmys Festival New online initiative aims to harness the power of the media to benefit children New York, 24
    Message 1 of 1 , Nov 26, 2002
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      UNICEF Brings "MAGIC" to the International Emmys Festival

      New online initiative aims to harness the power of the media to benefit

      New York, 24 November - - UNICEF launched a new website which showcases
      media projects by, with and for children called MAGIC at the International Emmys Festival in New York today.

      Media Activities and Good Ideas by, with and for Children or MAGIC is a comprehensive, international resource of information, advice and
      best practice on children and media. The MAGIC Bank, a searchable online
      database, includes examples of media projects from all over the world that
      have had a positive effect on children.

      "UNICEF has long recognized that the media can be a potent force for
      change. MAGIC is an attempt to harness the media's influence for the good
      of children everywhere. The website highlights media efforts that involve,
      inform, and empower children and young people," said Marjorie
      Newman-Williams, UNICEF's Director of Communication. "We want adults and
      children around the globe to share ideas and be inspired by the work of
      others to create their own imaginative approaches to all media

      Child participation is an integral component of all UNICEF endeavors. It
      is the theme of this year's State of the World's Children Report, which
      will be released on 11 December and is the basis of The International
      Children's Day of Broadcasting (ICDB), which will celebrate its tenth
      anniversary on 8 December.

      UNICEF developed MAGIC, with funding from the Norwegian Government, in
      response to the Oslo Challenge of 1999, which called on media
      professionals, educators, governments, organizations, parents, children
      and young people themselves to recognize the enormous potential of the
      media to make the world a better place for children. The website
      translates this challenge into practical action.

      All children have the right to freedom of expression, as affirmed in the
      Convention on the Rights of the Child. The projects featured in the MAGIC
      Bank are compelling examples of what adults and children can do together
      to create meaningful, positive media experiences for children.

      Among these projects are:
      · A network of child journalists across north-west Haiti, trained in media
      skills and child rights issues, who produce radio programmes, a website
      and a magazine;

      · A community-based human rights and media project by and for girls and
      young women in Egypt;

      · A training programme that helps children affected by war, exploitation,
      poverty and abuse in Eastern Europe use the media to voice their ideas,
      needs and opinions;

      · A musical production in the Philippines that enables children living or
      working on the streets to discover and cultivate their talents.

      The MAGIC site (www.unicef.org/magic) also contains a full briefing on the Oslo Challenge; an examination of
      the relationship between children and the media; codes of conduct for
      media organizations; and extensive links and contacts.

      "The media plays an ever increasing role in shaping children's view of the
      world, themselves and their future," said Newman-Williams. "The MAGIC
      site is a treasure-trove of information and good ideas that will be a
      powerful tool for all those dedicated to using the media to help children
      all over the world grow into healthy, productive adults."

      # # #

      For more information about MAGIC, visit www.unicef.org/magic or contact:
      Marian Rivman, mrivman@..., UNICEF NY (++1) 212 326 7270
      Regine Kachtiane, rkachtiane@..., UNICEF NY (++1) 212 326 7185

      For more information about the International Children's Day of
      Broadcasting contact: Jeannette Gonzalez, jgonzalez@..., UNICEF NY (++1) 212 326 7278
      For more information about the State of the World's Children report
      contact: Mitchie Topper, mtopper@..., UNICEF NY (++1) 212 303 7910
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