MAGIC officially launched on November 24th, 2002
- UNICEF Brings "MAGIC" to the International Emmys Festival
New online initiative aims to harness the power of the media to benefit
New York, 24 November - - UNICEF launched a new website which showcases
media projects by, with and for children called MAGIC at the International Emmys Festival in New York today.
Media Activities and Good Ideas by, with and for Children or MAGIC is a comprehensive, international resource of information, advice and
best practice on children and media. The MAGIC Bank, a searchable online
database, includes examples of media projects from all over the world that
have had a positive effect on children.
"UNICEF has long recognized that the media can be a potent force for
change. MAGIC is an attempt to harness the media's influence for the good
of children everywhere. The website highlights media efforts that involve,
inform, and empower children and young people," said Marjorie
Newman-Williams, UNICEF's Director of Communication. "We want adults and
children around the globe to share ideas and be inspired by the work of
others to create their own imaginative approaches to all media
Child participation is an integral component of all UNICEF endeavors. It
is the theme of this year's State of the World's Children Report, which
will be released on 11 December and is the basis of The International
Children's Day of Broadcasting (ICDB), which will celebrate its tenth
anniversary on 8 December.
UNICEF developed MAGIC, with funding from the Norwegian Government, in
response to the Oslo Challenge of 1999, which called on media
professionals, educators, governments, organizations, parents, children
and young people themselves to recognize the enormous potential of the
media to make the world a better place for children. The website
translates this challenge into practical action.
All children have the right to freedom of expression, as affirmed in the
Convention on the Rights of the Child. The projects featured in the MAGIC
Bank are compelling examples of what adults and children can do together
to create meaningful, positive media experiences for children.
Among these projects are:
· A network of child journalists across north-west Haiti, trained in media
skills and child rights issues, who produce radio programmes, a website
and a magazine;
· A community-based human rights and media project by and for girls and
young women in Egypt;
· A training programme that helps children affected by war, exploitation,
poverty and abuse in Eastern Europe use the media to voice their ideas,
needs and opinions;
· A musical production in the Philippines that enables children living or
working on the streets to discover and cultivate their talents.
The MAGIC site (www.unicef.org/magic) also contains a full briefing on the Oslo Challenge; an examination of
the relationship between children and the media; codes of conduct for
media organizations; and extensive links and contacts.
"The media plays an ever increasing role in shaping children's view of the
world, themselves and their future," said Newman-Williams. "The MAGIC
site is a treasure-trove of information and good ideas that will be a
powerful tool for all those dedicated to using the media to help children
all over the world grow into healthy, productive adults."
# # #
For more information about MAGIC, visit www.unicef.org/magic or contact:
Marian Rivman, mrivman@..., UNICEF NY (++1) 212 326 7270
Regine Kachtiane, rkachtiane@..., UNICEF NY (++1) 212 326 7185
For more information about the International Children's Day of
Broadcasting contact: Jeannette Gonzalez, jgonzalez@..., UNICEF NY (++1) 212 326 7278
For more information about the State of the World's Children report
contact: Mitchie Topper, mtopper@..., UNICEF NY (++1) 212 303 7910