Marvel Mystery Mystery?
- I know that with its second issue "Marvel Comics" became "Marvel
Mystery Comics". My question is why? What prompted this change? Does
- --- In email@example.com, "Dean" <sonofvulcan@a...>
> I know that with its second issue "Marvel Comics" became "MarvelDoes
> Mystery Comics". My question is why? What prompted this change?
> anyone know?I can only hazard a guess, based on the later connection of 'All
Winners Comics' to a commercial enterprise. Goodman had published a
pulp called 'Marvel Tales' (or perhaps 'Marvel Stories') before he
was convinced to take a flyer on comic books. He may have decided
either that the name of the pulp wouldn't carry the first comic or
that he wanted to distance the pulp from the comic if it failed, or
perhaps he wanted some alliteration. I really think he added
the "Mystery" so it would be associated with the commercial product,
Marvel Mystery Oil, which had spent considerable advertising money to
make their product a household name. As I said, it's only a guess.
- I've never heard of "Marvel Mystery Oil" but that's a wonderful
notion. It certainly wouldn't be above the ever-enterprising Martin
Goodman to miss a trick like that one.
The reason I became curious about it, was that it's rather obvious (I
think at least) that the "Mystery" on the cover is pasted on as
something of an afterthought.
I will admit that Marvel Mystery Comics does have a more euphonious
ring to it.