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REVIEW: "The Cult of Mac", Leander Kahney

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  • Rob, grandpa of Ryan, Trevor, Devon & Ha
    BKCLTMAC.RVW 20041203 The Cult of Mac , Leander Kahney, 2004, 1-886411-83-2, U$39.95/C$55.95 %A Leander Kahney %C 555 De Haro Street, Suite 250, San
    Message 1 of 1 , Jan 17, 2005
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      BKCLTMAC.RVW 20041203

      "The Cult of Mac", Leander Kahney, 2004, 1-886411-83-2,
      U$39.95/C$55.95
      %A Leander Kahney
      %C 555 De Haro Street, Suite 250, San Francisco, CA 94107
      %D 2004
      %G 1-886411-83-2
      %I No Starch Press
      %O U$39.95/C$55.95 415-863-9900 fax 415-863-9950 info@...
      %O http://www.amazon.com/exec/obidos/ASIN/1886411832/robsladesinterne
      http://www.amazon.co.uk/exec/obidos/ASIN/1886411832/robsladesinte-21
      %O http://www.amazon.ca/exec/obidos/ASIN/1886411832/robsladesin03-20
      %O tl i rl 3 tc 1 ta 2 tv 2 wq 2
      %P 268 p.
      %T "The Cult of Mac"

      Part one outlines Macintosh Madness. In chapter one, "Techno
      Fetishism," Kahney starts to try to explain the allure of the Mac
      (with a signal lack of success), but then wisely moves on to detail
      some of the oddities of Mac-fanaticism: hogging cheap stickers, vanity
      plates for cars, attending store openings, and considering the Mac to
      be an object of desire. The interrelationship of the Mac and the
      counterculture is explored in chapter two. The perception of "The Two
      Steves" is examined in chapter three: as usual, Jobs gets most of the
      attention. Chapter four shows a number of Mac tattoos. Macspotting,
      the practice of looking out for celebrities who use Macs and TV shows
      that feature them, is briefly described in chapter five, but most of
      the material deals with Apple's efforts at product placement. It's
      widely understood that pretty much any Mac user is supposed to be a
      missionary (for the product), but chapter six concentrates on the
      specific Apple marketing tool known as the EvangeList. Mac sites on
      the Web are listed in chapter seven.

      Part two reviews Apple assemblies and gatherings. Chapter eight
      describes the Macworld conferences and events. The special class of
      Mac fanaticism found in Japan is covered in chapter nine.

      Part three looks into tinkering. "Macquariums" get a few pages in
      chapter ten. Chapter eleven showcases a number of people who mock up
      designs for Mac cases, while twelve notes some who go further and
      actually build new cases in which to put Mac internal hardware.
      Chapter thirteen presents some designs for making paper cutouts of Mac
      computers, and then goes on to detail items that people have made with
      the empty cardboard shipping boxes.

      Part four examines people who keep or maintain old Macs. Chapter
      fourteen looks at collectors and collectable memorabilia. Antique
      Macs, and even cardboard pieces, are described in chapter fifteen.

      Part five is the obligatory miscellany. Chapter sixteen outlines
      activities surrounding the iPod. In chapter seventeen Kahney has
      another go at explaining why Mac fans are so loyal, but, despite lots
      of interesting speculation, doesn't come up with a convincing answer.

      However, along the way there is lots of interesting trivia, and
      pictures of really cool techie stuff.

      copyright Robert M. Slade, 2004 BKCLTMAC.RVW 20041203


      ====================== (quote inserted randomly by Pegasus Mailer)
      rslade@... slade@... rslade@...
      There is more to life than increasing its speed. - Mahatma Gandhi
      http://victoria.tc.ca/techrev or http://sun.soci.niu.edu/~rslade
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