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REVIEW: "Net Ready", Amir Hartman/John G. Sifonis/John Kador

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  • Rob Slade, doting grandpa of Ryan and Tr
    BKNETRDY.RVW 20010208 Net Ready , Amir Hartman/John G. Sifonis/John Kador, 2000, 0-07-135242-2, U$24.95/C$39.95 %A Amir Hartman %A John G. Sifonis %A
    Message 1 of 1 , Mar 19, 2001
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      BKNETRDY.RVW 20010208

      "Net Ready", Amir Hartman/John G. Sifonis/John Kador, 2000,
      0-07-135242-2, U$24.95/C$39.95
      %A Amir Hartman
      %A John G. Sifonis
      %A John Kador
      %C 300 Water Street, Whitby, Ontario L1N 9B6
      %D 2000
      %G 0-07-135242-2
      %I McGraw-Hill Ryerson/Osborne
      %O U$24.95/C$39.95 800-565-5758 fax: 905-430-5020
      %P 314 p.
      %T "Net Ready: Strategies for Success in the E-conomy"

      Be fast. Thrive on chaos. Trust nobody. Be first. Rush. Hurry.
      Beat the competition. Push. Shove. Look out for number one. Lead,
      follow, or get out of the way.

      These are, of course, the mantras of the "e-conomy," "e-business," and
      "e-commerce" age. The authors promote them at almost every turn,
      interpsersed with the odd bit of good and thoughtful advice. The book
      starts out with a quote from Epictetus, and the authors say that he
      would have been right at home with this modern age of bustle and
      blitz. Taking the first part of the aphorism, that one cannot change
      the world, this seems odd, but possible. In the second part of the
      epigraph, however, Epictetus, who was, after all, a Stoic, states that
      one should accept that the world is the way it is, and then achieve
      peace. Not quite the message that the book promotes. The fact that
      the authors so thoroughly misunderstand the quotes they present does
      not engender confidence in the insight of the rest of their material.

      The same kind of inconsistencies riddle the book. In talking of
      leadership, the authors start out with some really beautiful and
      insightful points, and then fall back to the old "drive 'em til they
      drop" chestnuts. A list purports to give us instructions on how to
      survive in the new economy, but basically boils down to the fact that
      success is unpredictable. The text misses no chance to reiterate the
      quote from Andy Grove that only the paranoid survives, but states that
      it is important that your customers trust you. The work also promotes
      the idea that quality, customer service, and a good history are to be
      ignored. So how are your customers supposed to trust you? Promised
      new business "models" turn out to be nothing more than a few retreaded
      examples. "Techniques" for transforming your business boil down to a
      few cliches and "try something different."

      Cisco Systems may very well be "net ready." However, if so, this
      book, produced by their marketing people, is not an endorsement of
      that fact.

      copyright Robert M. Slade, 2001 BKNETRDY.RVW 20010208

      ====================== (quote inserted randomly by Pegasus Mailer)
      rslade@... rslade@... slade@... p1@...
      Some people think I am naive and apathetic.
      I simply don't know what they mean, and I really don't care.
      http://victoria.tc.ca/techrev or http://sun.soci.niu.edu/~rslade
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