Architecture and the Automobile
- Most of the leading automobile manufacturers portray cutting edge architecture in the background of their product. A leading German brand has even customized the metal cladding on their showroom facades as a standardized feature across the world. The metal cladding is synonymous to the pattern seen on the front grille of cars.
The automobile and architecture have a lot of common ground where the respective industries cross feed in terms of material and design.
Interestingly, Carbon fibre used in Formula one cars, is now being researched for use in buildings and bridges.
The skyline of a city or the geometry of a building forms the backdrop most of the times in the automobile advertisements and it is meant to exude a sense of modernity, urbanity that appeals to the car buyer or the urban nomad for whom mobility coupled with sophistication is crucial.