Branding of Architecture
- Contemporary Indian Architecture is undergoing a major change in terms
of the design approach and the methods of design production.
Interestingly or absurdly there is very little change in the techniques
and systems used for the realization of these buildings.
One of the most evident changes are at the façade level wherein the
exploration is going beyond the conventional flat façade & window
combination to a much more dynamic domain of introducing pattern
geometry to the facades.
Occasionally these facades respond to the program within and the
climatic factors but most of the time are attempting to break new ground
amidst a context which is categorized as the `new Indian
Contemporary Indian Architecture like in the West is slowly starting to
brand itself so as to surpass the notion of a building being just an
entity to a new paradigm of perception where the façade and form
invite a person to explore its uniqueness.
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