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Branding of Architecture

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  • Suresh
    Contemporary Indian Architecture is undergoing a major change in terms of the design approach and the methods of design production. Interestingly or absurdly
    Message 1 of 1 , Apr 4, 2013
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      Contemporary Indian Architecture is undergoing a major change in terms
      of the design approach and the methods of design production.
      Interestingly or absurdly there is very little change in the techniques
      and systems used for the realization of these buildings.

      One of the most evident changes are at the façade level wherein the
      exploration is going beyond the conventional flat façade & window
      combination to a much more dynamic domain of introducing pattern
      geometry to the facades.

      Occasionally these facades respond to the program within and the
      climatic factors but most of the time are attempting to break new ground
      amidst a context which is categorized as the `new Indian
      Architecture'.

      Contemporary Indian Architecture like in the West is slowly starting to
      brand itself so as to surpass the notion of a building being just an
      entity to a new paradigm of perception where the façade and form
      invite a person to explore its uniqueness.

      suresh@... <mailto:suresh@...>

      www.vsdp.in <http://www.vsdp.in/>



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