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Sri Lanka Calling Vol.03-No.09

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  • Sri Lanka Tourism Promotion Bureau
    Sri Lanka Tourism, making its 9th appearance, left an abiding impression on visitors and exhibitors alike at the recently concluded Arabian Travel Market 2011
    Message 1 of 1 , Jun 3, 2011
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      Sri Lanka Calling Vol.03-No.09

      Sri Lanka Tourism, making its 9th appearance, left an abiding impression on visitors and exhibitors alike at the recently concluded Arabian Travel Market 2011 (ATM) held at the Za’ abeel Hall, Dubai International Convention and Exhibition Centre, Dubai, UAE. 

      Visitor arrivals from the Arab region has shown a marked increased over the years and in 2010 registered 42% growth, and in the first quarter of this year growth was registered at 28.7%, in comparison with the same period in 2010. In 2011 figures are expected to rise higher than projected, with a multitude of travelers seeking out the destination, which offers a peaceful and harmonious environment offering a whole host of attractions, from beautiful locations to cultural experiences, going on to adventure tourism for the more daring, with the added appeal of the ability to travel countrywide. The stall floor at the ATM, made of natural grass brought attention to Sri Lanka’s much renowned forest cover, while a large back drop showcased our culinary delights and cultural diversity.

      Among the line up attractions, was the national carrier Sri Lankan Airlines offer, of frequent and regular weekly flights to key middle eastern destinations: Doha 4, Bahrain 3, Abu Dhabi 7, Dubai 7, Muscat 2, Dammam 3, Riyadh 2, Jeddah 2,  and Kuwait 7. 


      The Copenhagen Royal Chapel Choir, one of Scandinavia's oldest choir groups’ toured Sri Lanka, on a “Tour of Spirit” from 27th April to 13th May. The choristers delighted audiences, with their unique voices, at St Michaels and all Angels Church and at the Lionel Wendt Theatre, in Colombo. In Galle the performance was at the Jetwing Light House Hotel and at Amangalla, and in Kandy they performed at the Mahaweli Reach Hotel. 

      The group of 49: 44 choristers and 5 staffers; away from rehearsals took time to enjoy the sun, sea and sand while in Galle and also experienced some of the sights and sounds of this UNESCO World Heritage listed town. In Colombo, resident at the Hilton, the choir was hosted to a visit to the Dehiwela Zoo and the elephant orphanage at Pinnawela, with the courtesy of Sri Lanka Tourism Promotion Bureau.

      The Copenhagen Royal Chapel Choir, a world renowned choir of high international reputation, left from Colombo to New Delhi on the next leg of their tour of Asia.

      Singapore Airlines (SIA) and Sri Lanka Tourism Promotion Bureau (SLTPB) were signatories to a memorandum of understanding with the express intention of promoting tourism to destination Sri Lanka, via the Airlines services to Colombo.

      Coming in to effect from 1st April, the agreement will see SIA and SLTPB, jointly promoting the destination, for a period of one year, through activities which will include familiarization tours for trade partners, international media and overseas markets. The focus will be on developing the key markets in Australia, Singapore, Japan, New Zealand, Korea, Indonesia, the Philippines and China. Under the agreement SIA and SLTPB will support each other with branding opportunities via proprietary marketing channels.

      Mak Swee Wah, Executive Vice President, Commercial, of Singapore Airlines on signing the agreement said “Sri Lanka  was named the ‘Number 1 Travel Destination in 2010’ by The New York Times because of its wealth of attractions. The forming of the strategic partnership with SLTPB is a testament to our strong commitment to the Sri Lankan market. With Singapore Airlines’ extensive network, I am confident that more travelers will explore and experience what Sri Lanka has to offer: its pristine beaches, beautiful national parks, mountains and other attractions.”

      Under this agreement, Singapore Airlines and Sri Lanka Tourism will work on a common platform, to promote Sri Lanka’s product offerings for travelers around the world. The travel and tourism industry considers this partnership as a long term win-win situation.

      The Sri Lanka Hotel School Auditorium in Colombo transforms in to a kaleidoscope of colour, as the stage is taken by dancers presenting traditional Sri Lankan forms of artistry, to audiences which gather there on Friday's at 5.30 p.m.

      This one hour presentation has delighted many and is a recreational activity for visitors to Colombo to get a glimpse of a local cultural activity. ‘Feel Sri Lanka’ is presented mainly for the benefit of tourists to Sri Lanka, and is of interest to those curious in witnessing a facet of Sri Lankan culture.

      At a recent performance of ‘Feel Sri Lanka’ when the dancers went on stage, High Commissioner G.Q Doidge and Madam Doidge from South Africa, were in the audience and High Commissioner Doidge commended Sri Lanka Tourism expressing his pleasure to Actg Director General of Tourism Vipula Wanigasekera and said “This is helping to preserve the ancient dance forms which is also done in South Africa and Tourism is a great way to present them to the world.”

       ‘Feel Sri Lanka’ is staged every Friday at the Hotel School Auditorium at 5.30 pm.
      Information on ' Feel Sri Lanka' can be obtained from Sri Lanka Tourism - Kumudu  071 4880570,
      Nimanthi 071 987 2028  or Gayan 077 2544 117


      Jean Marc MENAHEM, co-founder of the Franco-Sri Lanka Business Council in Lyon France, is racing at the Le Mans this year showcasing destination Sri Lanka with the sponsorship of Investor Services Asia(ISA) and Travel Developments Ltd (TDL).

      A passionate racing car driver Menahem had previously sported the company logos of ISL and TDL and this year graciously agreed to promote Sri Lanka in the wake of the renaissance in the travel and tourism sector. This decision has evoked much interest in the destination among the racing circles and media; when the races are on, viewers’ world wide will see the Sri Lanka flag being proudly sported at the Le Mans in France on the Eurosports channel. For more details log on to
      www.is-asia.net  www.travel-development.com  www.jmbracing.com


      Deccan Aviation announced the addition of a GA8 Airvan to its fleet of aircrafts and will expand the service beyond the regular domestic air traveler to include a wider market. The GA 8 Airvan is of Australian make and has a customized interior and avionics suite. 

      Commencing operations in 2004, Deccan Air, maintained an uninterrupted service from inception, facilitating both tourist and locals, to travel in comfort and saving road time, being of particular ease to those with heavy commitments on tight time schedules.

      Deccan Air plans to expand on its portfolio of services to include sight seeing and other interesting activities like whale watching by air, sports skydiving and photography. Also planned are flights to pilgrim locations of Kataragama and to expand to include cargo missions too.

      For full story visit:

      For more on Deccan Aviation log on to www.simplifly.com


      Please note that a major web upgrading initiative of Sri Lanka Tourism is also underway. We call on all tourism industry stakeholders to keep sending us snippets of news so we could include them in the weekly newsletters, we will bring to you on an improved format.

      Sri Lanka Tourism wishes to thank all stakeholders for their wonderful support and assistance and wishes to invite them to get involved with 'Sri Lanka calling'.

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