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Sri Lanka Calling - Vol.03-No.07

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  • Sri Lanka Tourism Promotion Bureau
    From rural village folk to the urban elite, to visitors from far off lands enjoying a holiday in Sri Lanka, to families reuniting for the festive holidays, the
    Message 1 of 1 , May 3, 2011
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      Sri Lanka Calling - Vol.03-No.07

      From rural village folk to the urban elite, to visitors from far off lands enjoying a holiday in Sri Lanka, to families reuniting for the festive holidays, the ‘Essence’ of unity in diversity of the national New Year was enjoyed by all.

      In celebrating ‘People and Culture’: Sri Lanka Tourism’s promotion campaign for April, all in the hospitality industry went beyond the confines of a local celebration, to involve visitors in the festivities. Refreshingly Sri Lanka  kept its promise and with visitor participation in places as wide spread as Uppaveli beach in Trincomalee, Ibbankautwa in Dambulla to celebrations at hotels in the tourist town of Bentota, to name but a few, everyone had a taste of the spirit of the festivities.

      What sets the month of April apart, is that it gives the visitor a very special opportunity to engage with the people of the country, in the most important cultural event in Sri Lanka – the Sinhala and Tamil New Year. For more on some activities visit:


      Sri Lanka Tourism Promotions Bureau has more reason to celebrate this April having collected a prestigious Gold Award for Marketing Media - Travel Poster ‘Essence’, from the Pacific Asia Travel Association, at its 60th anniversary and annual conference held at the China World Hotel, in Beijing China.



      Serene Pavilions name will shine and vie with the finest, at the Longemont Hotel in Shanghai China, as the final announcement is made, on 31st May, to announce who is the best of them all. The event is the inaugural Asia Pacific Hotels Awards 2011; a part of the highly acclaimed International Property Awards which was established 17 years ago and rewards excellence: a coveted benchmark in the hospitality industry.

      On this prestigious achievement and other recognitions of the past, Deputy Chairman and CEO Anura Lokuhetty had said “We are proud that within a few days of operations we were made members of the Small Luxury Hotels of the World and were able to win the World Luxury Hotel awards for the best beach resort in Sri Lanka for 2010 within a few months of commencing operations of Serene Pavilions.”

      Lokuhetty had also emphasized his commitment to destination Sri Lanka in saying “We will continue to work hard to get new recognition for Sri Lanka as a destination which is suitable to cater to the up market tourists, this new trend would certainly help boost the image of Sri Lanka” For full story visit: 


      The 8th South Asia Federation of Obstetrics and Gynecologists (SAFOG) Conference was held from the 22nd to the 25th of April in Colombo Sri Lanka and was hosted by the Sri Lanka College of Obstetricians and Gynecologists (SLCOG). The SAFOG is a group of representatives of the national societies in Obstetrics and Gynecology of Sri Lanka, Bangladesh, India, Nepal, Pakistan, Afghanistan, Maldives and Bhutan.  

      The conference theme for this year was “New Horizons in Reproductive Health for South Asia” and Secretary General of the SAFOG Dr Shyam Desai in his conference message pays tribute to Sri Lanka’s healthcare system and says

      “Sri Lanka has established a health care system which has given commendable results. It could be an experience that the other countries in the region could emulate.”

      For more on the conference visit http://www.safog2011.com

      The SKAL International Colombo Club in a joint effort with the Sri Lanka Convention Bureau (SLCB) won the bid to host the 42nd Asian Area Congress in Sri Lanka in the year 2013, at the 40th Asian Area Congress in New Delhi, India early this month.  

      Sri Lanka’s modern conference facilities complemented by the variety and choice of recreational facilities convinced the decision makers that the 42nd Asian Area Congress should be in Sri Lanka.  

      A fast emerging and much sought after conference and leisure destination in Asia: Sri Lanka, counts the success of the recent international conferences held this year to date, in the UNWTO Meetings, Governors of the South East Asia, Law Asia, South Asia Sanitation, and South Asian Obstetrics and Gynecology Conference this month and looks forward to hosting the conferences on Pediatric Surgery and Psychology in the coming months.


      Experiencing Sri Lanka’s myriad tourism experience from the 4th to 11th April was a team from Travelife magazine and TV from the Philippines. A visit enriched by touring the archaeological sites in Anuradhapura followed by an overnight stay at Ulagalla Resort, viewing more ancient ruins in Polonnaruwa, a climb up Sigiriya rock to view the frescoes. A visit to the holiest of holy shrines in Sri Lanka the Temple of the Tooth Relic- the Sri Dalada Maligawa in Kandy, a high point in the tour. The group also thoroughly enjoyed the visit to the  elephant orphanage in Pinnawela.

      Galle Heritage city kept to its promise of being an unforgettable experience and those behind the lenses kept their eyes hooked to the cameras and stopped only whenthe southern coastal seas beckoned a dip.

      On the way back, Ms. Christine Cunnan- leader of the group voicing the sentiments of the team said

      “Sri Lanka is a wonderful country, people are so friendly here and wherever you go, the country offers so much of diversity to experience.

      We spent seven memorable days here travelling to many parts of  the country filming  heritage sites, scenery , events  and other attractions.

      Our visit to Sri Lanka has truly changed our perception of this country forever ..."


      Dehiwela zoo is one of the main highlights of a tour of Colombo and suburbs and the many visitors there in April, were delighted to view three baby pygmy hippopotamus, and participate in the naming of these calves which were born in January this year. The choice of names chosen from over 300 were Sameera, Hiyara and Hapani and the little ones continue to delight visitors as all young mammals do in their infancy. Last year the Dehiwela Zoo had 17,197 foreign visitors and this year in the first quarter alone 4,509 had visited.

      Another recent resident receiving special care, at the zoo, is a fourteen month old baby elephant, transferred from the Pinnawela elephant orphanage. The Pinnawela orphanage also attracts many visitors and last year there were 246,556 who came to see elephants away from their natural habitat and this year in the first quarter there were 83,899.

      Please note that a major web upgrading initiative of Sri Lanka Tourism is also underway. We call on all tourism industry stakeholders to keep sending us snippets of news so we could include them in the weekly newsletters, we will bring to you on an improved format.

      Sri Lanka Tourism wishes to thank all stakeholders for their wonderful support and assistance and wishes to invite them to get involved with 'Sri Lanka calling'.

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