Loading ...
Sorry, an error occurred while loading the content.

Nielsen's Numbers: More Aging People, Fewer New Orleanians

Expand Messages
  • ~mary~
    http://www.washingtonpost.com/wp-dyn/content/article/2006/08/24/AR2006082401663.html Nielsen s Numbers: More Aging People, Fewer New Orleanians By Lisa de
    Message 1 of 1 , Aug 27, 2006
    • 0 Attachment
      Nielsen's Numbers: More Aging People, Fewer New Orleanians
      By Lisa de Moraes
      Friday, August 25, 2006; C05
      Nielsen Media Research has raised its estimate of the number of TV viewers in the United States by 1.1 percent to 283.5 million in time for the start of the new TV season.
      Nielsen said the estimates reflect the continued growth of the baby boomer generation, but we think they meant "the aging" because, so far as we can tell, no baby boomers are being born these days, unless that Sci Fi Channel show I watched the other day was nonfiction.
      Anyway, Nielsen says one of the fastest-growing demographic categories is people age 55-64, which, in one of those incredible coincidences that make covering television just like studying astrophysics without the math, is the same demographic most snubbed on a daily basis by the television networks. The number of people in that age bracket shot up by nearly 4 percent.
      The number of viewers in their teens and early twenties -- the age group most fawned over by the TV networks -- climbed 2 percent.
      Nielsen also revised its numbers on the country's Hispanic, Asian and African American TV households. Hispanics and Asians remain the fastest-growing national segments of the population, with the number of TV households increasing by nearly 4 percent over the past year for both groups.
      The number of African American TV households also grew by 1.3 percent -- faster than the national average of 1.1 percent.
      Meanwhile, Nielsen has had to reconsider its position on New Orleans in the wake of last year's hurricane devastation.
      Nielsen says it now estimates there are 556,980 TV households in that market -- down 11 percent compared with last year's 672,150.
      But, the number-crunching company said, because "traditional demographic sources" are not up to date in that market or do not yet reflect the post-hurricane population changes, the estimates it is using were produced with alternative sources, including FEMA. Hahahahahaha. Oh -- not kidding. Sorry.
      Anyway, Nielsen reports it has sunk New Orleans from the 43rd-ranked TV market to No. 54.
      Replacing the Big Easy at No. 43: Las Vegas.
      * * *
      An advertising industry self-regulatory group has spanked Warner Bros. for buying ad time for its PG-13 rated flick "Superman Returns" in Cartoon Network shows aimed at viewers far younger than 13.
      The Children's Advertising Review Unit of the Council of Better Business Bureaus said it was concerned airing ads for a PG-13 film during kids' programming would "create an interest in the film by the child audience and send an implicit message that the film is appropriate for all children."
      Warner Bros. said in a statement that a PG-13 rating does not mean children younger than 13 are barred from seeing it without parents.
      Which is true. It means, according to the Motion Picture Association of America, which devised the content ratings:
      PARENTS STRONGLY CAUTIONED. Some material may be inappropriate for children under 13.
      The MPAA rated "Superman Returns" PG-13 because of the flick's intense action violence, CARU noted in its report.
      The commercials aired on Cartoon Network on kids' shows such as "The Grim Adventures of Billy & Mandy," "Codename: Kids Next Door," "Ben 10" and "Xiaolin Showdown."
      During the calendar year, "Xiaolin Showdown" averaged just under 1.5 million viewers Monday through Friday at 6 p.m. -- 904,000 of whom were kids between age 2 and 11.
      The story is much the same for the other shows:
      "The Grim Adventures of Billy & Mandy" averaged 1.5 million viewers Monday through Friday at 8 p.m. -- 952,000 of whom were ages 2-11.
      Meanwhile, "Codename: Kids Next Door" averaged 1.1 million viewers Monday through Friday between 7 a.m. and 6 p.m. -- 626,000 of them between age 2 and 11 -- while "Ben 10" averaged about 1.4 million viewers -- 835,000 of them kids under 11.
      Warner Bros. said it disagreed with some of CARU's findings but would not challenge the scolding, trade publication TV Week reported.
      In a statement, Warner Bros. said the commercials had been reviewed by the Cartoon Network. It no doubt meant to mention, but forgot, that Cartoon Network is owned by Time Warner, which also owns Warner Bros. Which means the same company that accepted the MPAA's decision to strongly warn parents that this flick was not appropriate for children under 13 with its rating, then turned around and set about aggressively marketing the flick to children under 13 on its own kids' cable network, whose standards department rolled over and presented its yellow belly to be scratched by the Top Dogs at Time Warner.
      Oh, and the flick is based on a cartoon character -- rights to which are owned by Time Warner. I've said it before and I'll say it again: There is no such thing as being too cynical when covering the TV industry.

      Life should NOT be a journey to the grave with the intention of arriving safely in an attractive & well-preserved body, but rather to skid in sideways, Champagne in one hand, strawberries in the other, body thoroughly used up, totally worn out and screaming "What a Ride!" ~mary~
    Your message has been successfully submitted and would be delivered to recipients shortly.