This is a great interview, with lots of interesting perspective
on energy efficiency.
From the City Arts web site:
Amory Lovins is renowned for his wide-ranging intellect and unique
problem-solving approach, which he has applied to make breakthroughs
in fields ranging from automobiles to energy. His work has
consistently focused on harnessing market forces to promote resource
efficiency as a solution to a variety of economic, social, and
environmental problems. Trained as an experimental physicist, Lovins
rose to prominence during the oil crises of the 1970s when, still in
his 20s, he challenged conventional supply-side dogma by urging that
the United States instead follow a "soft energy path."
In 1982, Lovins co-founded the Rocky Mountain Institute, a Colorado-
based applied research center that fosters the efficient and
restorative use of resources to create a more secure, prosperous, and
life-sustaining world. The institute has grown to include a 50-member
research staff that is working to protect and enhance natural and
human resources. He has authored or co-authored 28 books and hundreds
of papers, among them Natural Capitalism and Small is Profitable. The
recipient of numerous awards including a MacArthur Fellowship, Lovins
was named a "Hero for the Planet" by Time magazine in 2000.
Listen online at www.kqed.org, or listen in the San Francisco
Bay Area at 88.5 FM.