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ÏæÑÉ ãÈÇÏÆ ÇÏÇÑÉ ÇáÊÓæíÞ Ý ÝíÕá 27 æ 28 ÇÛÓØÓ

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  • maha daly
    سلام عليكم دي يا جماعة دورة جديدة ف التسويق متطوع بتدريسها أ/ مصطفى مدة الدورة 8 ساعات
    Message 1 of 1 , Aug 14, 2006
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      •         Marketing Management
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      •         ÔÛá ÇáãÍÇÖÑ ÇáæÙÇÆÝ ÇáÊÇáíÉ
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      •         ãÏíÑ ÇáÊÓæíÞ 000  00 0 ÔÑßÉ ÒÇäæÓí ÇáÚÈÏ
      •         ãÏíÑ ÊäÔíØ ÇáãÈíÚÇÊ 000 ÔÑßÉ ÒÇäæÓí ÇáÚÈÏ
      •         ãÏíÑ ÞÓã ÈÍæË ÇáÊÓæíÞ0  ÇáÔÑßÉ ÇáÏæáíÉ ááÕäÇÚÇÊ ÇáãÊØæÑÉ
      •                                            (ÇæáíãÈíß ÌÑæÈ)                         
      •          
      •         ÔÇÑß ÇáãÍÇÖÑ Ýí ÇáÏæÑÇÊ ÇáÊÏÑíÈíÉ ÇáÇÊíÉ
      •         Integrated Marketing Communication  (IMC - EEMDC)
      •         - Marketing Manager Tr.  .............             (  PSDP)
      •         - Consumer Behavior ....              (IMC - EEMDC)
      •         - Basic Management Skils              (AutoMaster  PSDP)
      •         -  Marketing Management             ( Dobbi)
      •         - Customer Services                        (IMC - EEMDC)
      •         - Sales Manager Tr.                          ( PSDP)
      •         - Others ......
      •         =======================================================
      •          
      •         ãÍÊæíÇÊ ÇáÏæÑÉ
       
       
      •         ãÝÇåíã åÇãÉ
      •                     - ãÝåæã ÇáÊÓæíÞ ÇáÍÏíË
                              - Market & Marketing
                              - ÇáÝÑÞ Èíä ÇáÈíÚ æÇáÊÓæíÞ                            Marketing & Sales
                              - ÇáÍÇÌÉ - ÇáÑÛÈÉ – ÇáØáÈ                         Need – Wants - Demand
                              - ÇáÓáÚ æÇáÎÏãÇÊ                         Products  & Services
       
      •         ÊæÌåÇÊ ÇáÔÑßÉ Ýí ÇáÓæÞ                     Company Orientations Toward the Marketplace
       
                              - ÝßÑ ÇáÇäÊÇÌ                                            The Production Concept
                              - ÝßÑ ÇáãäÊÌ                                            The Product Concept
                              - ÝßÑ ÇáãÈíÚÇÊ                              The Selling/Sales Concept
                              - ÝßÑ ÇáÊÓæíÞ                              The Marketing Concept
                 
       
      •         ãÇ åæ ÏæÑ ÇÏÇÑÉ ÇáÊÓæíÞ
                              - Çáåíßá ÇáæÙíÝí áÇÏÇÑÉ ÇáÊÓæíÞ
                              - ÇáÎØÉ ÇáÊÓæíÞíÉ                          Marketing Plan
                              - ÇáÇäÔØÉ ÇáÊÓæíÞíÉ                               Marketing Activities
       
      •         ßíÝ ÊÚÏ ÎØÉ ÊÓæíÞíÉ
      –         ÈÍæË ÇáÓæÞ                                Market Researches
      –        ÊÍÏíÏ ÇáÔÑÇÆÍ ÇáÓæÞíÉ                               Segmenting
      –        ÇÓÊåÏÇÝ ÇáÔÑÇÆÍ ÇáÓæÞíÉ                            Targeting    
      –        ÊÔßíá ÇáÕæÑÉ ÇáÐåäíÉ                                Positioning                
      –         ÊÍáíá äÞÇØ ÇáÞæÉ æÇáÖÚÝ                       SOWT ANLYSIS
      –         ÇáãÒíÌ ÇáÊÓæíÞí                                        P’S
       


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      ÇáÇÊÕÇá ÞÈá 10 ã
      ãåÇ 0105136760


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